BMW Motorrad Reports Continued Sales Growth

BMW Motorrad Reports Continued Sales Growth

BMW Motorrad once again achieved a substantial increase in sales in May and continues on its successful course. Despite the continuing strong decline in the global motorcycle market in the segment over 500cc, sales in May climbed 19.3% to reach a total of 12,139 (previous year 10,172) units. For the year to the end of May, BMW Motorrad reported sales growth of 20.9% to 45,431 (previous year 37,570) units.

The lasting boom at BMW Motorrad can be attributed to its broad range of attractive products. With 3,705 (previous year 2,766 / +33.9%) deliveries in May, the R1200GS / GS Adventure model with the new Boxer engine remains the best-selling product in the BMW motorcycle portfolio. Alongside the other R Series Boxer motorcycles, the F and K Series models are also in strong demand. Sales of the S1000RR continue to perform well: 5,236 (in May 1,345) units of BMW’s first Supersport motorcycle have already been delivered to customers worldwide in the year to the end of May.

BMW Motorcycles sales at a glance:
May 2010       Comp. to prev. yr.        Up to/incl. May 2010        Comp. to prev. yr.
12,139                   +19.3%                               45,431                              +20.9%

The BMW Group continues its upward trend in sales: The company increased global sales of its three premium automobile brands, BMW, MINI and Rolls-Royce, by 10.8% (120,843 / prev. yr. 109,049) in May. Deliveries for the year to the end of May climbed 13.3% to 552,864 vehicles (prev. yr. 487,914).

June 8, 2010 marked another milestone for the BMW Group, as the one millionth BMW X5 left the production plant of the US site in Spartanburg, South Carolina. This successful model, now in its second generation, has been in production since 1999 and remains the clear market leader in the premium off/on roader segment. Following its recent model overhaul, the BMW X5 is now available with new, more powerful, even more economical engines.

The company once again made strong gains in the emerging countries. China was one of the clear leaders. The BMW Group sold more than twice as many BMW and MINI vehicles here than last May, with an increase of 107.3% (13,998 / prev. yr. 6,752).

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