BMW Motorrad Sees Continued Sales Growth in November

BMW Motorrad Sees Continued Sales Growth in November

Updated December 9, 2010. With year-on-year sales growth of 7.8%, BMW Motorrad continued on its upward course in November, and for the eleventh consecutive month retail volumes were higher. A total of 5,930 motorcycles were sold — 427 more than in November 2009. For the year ending with November 2010, 94,283 BMW motorcycles (prev. yr. 81,946 units) were delivered to customers worldwide — an increase of 15.1%. Thanks to its positive sales performance in a persistently difficult overall market that has shrunk by 11% since the start of the year, BMW Motorrad was able to expand its global market share in the above 500cc segment.

On the automobile side, sales growth at BMW Group was even better in November. With 129,014 BMW, MINI and Rolls-Royce brand vehicles sold, sales increased 19.8% compared with the same month last year (107,718 sold). This was the BMW Group’s highest percentage monthly growth of the year so far. A total of 1,319,827 vehicles (+13.5%; prev. yr.: 1,162,559) were delivered to customers in the first 11 months, already exceeding the total sales volume for 2009 (1,286,310 units) by the end of November.

“The BMW Group is well on its way to reaching its target of more than 1.4 million units for this year,” said Ian Robertson, member of the Board of Management of BMW AG and responsible for Sales and Marketing. “Thanks to our ongoing product offensive, we are outperforming the market and were able to expand our market share worldwide once again in November. As we do so, we continue to aim for a good balance between our sales in Europe, the Americas and Asia.”

The BMW Group increased its sales significantly in its three most important markets of Germany, the U.S. and China. In its domestic market of Germany, sales volumes for the BMW and MINI brands climbed 29.6% in November, with a total of 25,156 new vehicle registrations (prev. yr. 19,409). In the U.S., sales rose 25.2% to 22,883 vehicles (prev. yr. 18,272), making BMW the best-selling premium brand in November. In its third-largest market, China, sales surged 104.3% to 17,302 vehicles.

In addition, a number of other key markets across the world also reported positive trends and contributed to the BMW Group’s double-digit sales growth in November, for example: South Korea (+89.8% to 1,860 units); South Africa (+32.3% to 2,094 units); Japan (+15.4% to 3,330 units); and Italy (+13% to 6,410 units).

Breaking out the numbers for each of the BMW Group brands:

BMW brand sales were 19.7% higher in November, at 108,187 units (prev. yr. 90,391). Over the course of the year, retail volumes have risen to a total of 1,108,715 vehicles (+15%; prev. yr. 963,721 units). The main growth drivers in November were the new BMW 5 Series models and the BMW X family: Sales of the 5 Series Sedan were up 86.9%, to 20,702 vehicles, while 5 Series Touring volumes climbed 62.9% to 5,073 units. Deliveries of the BMW 5 Series Gran Turismo more than doubled to 2,460 units. The company sold 9,160 BMW X1 vehicles in November, passing the 100,000-unit mark one year after its market launch at the end of October 2009. The BMW X5 continued to expand its segment leadership, as sales rose 17.2% to 8,853 vehicles in November. The BMW X6 was able to maintain its high level of sales at 4,018 units (+0.5%). The second generation of the BMW X3, introduced only last month, reported strong new orders and a total of 1,062 vehicles were delivered to their new owners in November. The vehicle is slated for launch in the largest X3 market, the U.S., in January 2011.

MINI brand sales increased 19.3% in November to reach a total of 20,552 vehicles (prev. yr. 17,223). In the year to the end of November, 208,830 units (+5.4%; prev. yr. 198,203) were sold. The MINI Countryman also got off to an excellent start. Within two months of its market launch, it has become a major sales driver for the brand. With deliveries of 4,165 units, every fifth MINI sold in November was a Countryman.

Rolls-Royce brand continued on its growth track in November, as deliveries climbed 164.4% to 275 vehicles, from 104 vehicles last November. A total of 2,282 Rolls-Royce cars were delivered to customers (+259.4%) in the first 11 months.

BMW Group sales in/up to November 2010 at a glance

In November 2010 Comp to previous year Up to/incl. November 2010 Comp to previous year
BMW Group Automobiles 129,014 +19.8% 1,319,827 +13.5%
BMW 108,187 +19.7% 1,108,715 +15.0%
MINI 20,552 +19.3% 208,830 +5.4%
Motor Cars
275 +164.4% 2,282 +259.4%
BMW Motorcycles 5,930 +7.8% 94,283 +15.1%


BMW Group UK Sales

Update December 9, 2010: BMW Group UK released individual sales numbers today for the UK. BMW Motorrad UK sales increased by 13.8 percent in the first 11 months of this year to 6,546 from 5,752 motorcycles in the same period last year. Sales in November of this year increased 11.1 percent compared to November of last year (229 versus 206 sales). BMW mentioned the launch of the S1000RR earlier this year which was awarded Fast Bike’s Sports Bike of the Year and MotorCycle News’ best Sports Bike over 751cc as well as Machine of the Year as contributing factors.

For automobiles, BMW Group in the UK (BMW and MINI combined) reported an increase of 12.3 percent in its November sales — from 11,644 to 13,079 vehicles compared to the same month last year against a market which has seen overall sales fall by 11.5 percent. The Group has also seen sales increase in the first 11 months of 2010 to 141,165 vehicles, a rise of 11.3 percent compared to a 3.4 percent market increase, from the 126,824 vehicles sold in the same period in 2009. For the BMW brand, from January to November, sales increased by 12.3 per cent with a total of 102,045 vehicles representing just over 5 percent of the UK market. Year to date MINI is the ninth best-selling car in the UK with sales of 39,120 vehicles an increase of more than eight percent compared to the same period in 2009.

BMW Group UK sales: January to November 2010:

Nov. 2010 Nov. 2009 % Change Year to Date 2010 Year to Date 2009 % Change
BMW Group 13,079 11,644 +12.3% 141,165 126,824 +11.3%
BMW 9,962 8,547 +16.5% 102,045 90,817 +12.3%
MINI 3,117 3,097 +1.9% 39,120 36,007 +8.6%
BMW Motorcycles 229 206 +11.1% 6,546 5,752 +13.8%

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