BMW Motorrad has received the “2010 GOOD DESIGN™ Award” for the BMW S1000RR and BMW Concept 6 by the Chicago Athenaeum. Founded in Chicago in 1950 by architects Eero Saarinen, Charles and Ray Eames, and Edgar Kaufmann, Jr., GOOD DESIGN bestows international recognition upon the world’s most prominent designers and manufacturers for advancing new, visionary, and innovative product concepts, invention and originality, and for stretching the envelope beyond what is considered ordinary product and consumer design.
In 2010, the Chicago Athenaeum: Museum of Architecture and Design received a record number of entries from around the world. In November 2010 the jury met in New York and selected over 500 product designs and graphics from over 36 nations as potential candidates for the GOOD DESIGN Award. The BMW Group was also awarded GOOD DESIGN awards for the BMW 5-series sedan and the MINI Countryman. The only other motorcycle manufacturer to be honored was Yamaha for the YZ450F.
All awards and winners will soon be posted on the museum’s website www.chi-athenaeum.org with photographs. The Chicago Athenaeum will also be mounting the annual GOOD DESIGN SHOW in Chicago in June 2011 to exhibit the winning products.