BMW Motorrad UK Sees Record Sales in 2010

BMW Motorrad UK Sees Record Sales in 2010

BMW Motorrad UK is again, for their fourth year in a row, celebrating its most successful sales year ever. The 2010 registration data, published by the Motorcycle Industry Association (MCIA), shows BMW Motorrad UK sold a record-breaking 6,703 new bikes last year. Which is great news in a motorcycle market that fell 15.9 percent overall in 2010. BMW Motorrad was the only volume motorcycle manufacturer to show double-digit growth in the UK, with sales up 12.2 percent.

Sales Highlights:

  • BMW Motorrad UK’s motorcycle market share has almost doubled in just three years from 5.9 percent in 2007 to 10.2 percent in 2010.
  • Sales of the R1200GS and R1200GS Adventure combined make the R1200GS the best-selling motorcycle in the UK, with 2,420 bikes sold (an increase of 13.3 percent from 2009).
  • Overall, BMW Motorrad was the fifth best–selling motorcycle brand in the UK (up from sixth in 2009).
  • In the over 750cc sector, BMW Motorrad was market leader with 21% market share (up from 16.2 per cent in 2009).
  • In the over 125cc category BMW was the third most popular bike marque, just 24 units behind second place.
  • BMW Motorrad dominates the Adventure Sport category with 34% market share (the R1200GS and Adventure account for 26 percent).
  • The R1200RT and K1300GT were the two best-selling bikes in the Touring category with 37.5 percent market share. The R1200RT alone accounted for 27.5 percent of all touring bikes sold in 2010.
  • The S1000RR was the second best-selling supersports bike (over 125cc).
  • In the UK, four of the top six best-selling bikes over 125cc were BMWs.

Adrian Roderick, General Manager of BMW Motorrad UK, said, “2010 was another fantastic year for BMW Motorrad. In a motorcycle market that is sadly continuing to decline we have increased our sales and share of the market.”

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