BMW Motorrad USA today announced they saw a nearly four percent growth in sales in 2010. This may not sound impressive given the 12.3% growth BMW Motorrad saw globally, but motorcycles sales in the US overall continued their downward slide by double digits in 2010.
BMW sales were helped by the February launch of the S1000RR. The BMW superbike became the best selling bike in BMW’s US lineup—selling better than the R1200GS which is BMW’s best selling bike worldwide. In its first year, the S1000RR earned numerous media awards in the US, including Robb Report’s “Best Sportbike,” Cycle World’s “Best Superbike for 2010,” and Motorcyclist’s coveted “Motorcycle of the Year” Award. Other popular models in BMW’s lineup—R1200GS, R1200GS Adventure, and R1200RT—benefited from the introduction of updated engines and posted strong sales, as well.
According to Mac McMath, National Sales Manager of BMW Motorrad USA, BMW is anticipating another strong year in 2011 as supply improves to meet continued demand for the S1000RR and as the new six-cylinder touring bikes make their debut. “The new K1600GT and K1600GTL should give motorcyclists a compelling reason to head down to their local BMW dealer this spring,” said McMath. “We expect strong sales from these bikes as nearly 400 customers have placed deposits for them since we kicked off our pre-sale program in late December.