For 2010, the BMW K1300S was voted tops in customer satisfaction by readers of RiDE magazine—the fourth time in a row a BMW has won this award. Each year thousands take part in what is billed as the biggest customer poll of its kind in the motorcycle industry. They rate motorcycles in 15 categories and cover areas such as performance, reliability, quality and comfort. The K1300S was praised for its 175 bhp engine, wide range of electronic and comfort options and powerful brakes. The K1300S also topped the “Best Sports Tourer” and “Best Brakes” categories.
In addition to the three awards won by the K1300S, the S1000RR was voted “Best Big Sportsbike,” the F800S took “Best Middleweight Streetbike” and the R1200RT (three-time RiDER Power Winner) won “Best Tourer.”
Colin Overland, editor of RiDE magazine, said, “Owners develop a unique insight into a bike’s strengths and weaknesses by living with it day in, day out. So when we ask them about its comfort, its reliability, the dealer back-up they get and their overall satisfaction, they’re telling us something that no short-term road test can. Anything that comes in the top 10 is not just a great bike to ride, it’s a great bike to live with.”
Five BMWs were in the top ten for customer satisfaction including the K1300S (#1), R1200RT (#2), R1200GS Adventure (#6), F800S (#7) and K1200S (#8).
BMW Motorrad was also winner of the overall “Best Brand” award, which combines every vote for the reliability, dealer support and overall satisfaction categories. BMW Motorrad UK’s dealer network was also recognized by the survey’s voters, with eight BMW dealers voted into the best three of their region, including three taking the top spot.
Adrian Roderick, General Manager of BMW Motorrad UK, said, “RiDER Power is the biggest independent survey in the country and one of the best ways to learn more about how your customers feel about your products. It’s a great honor that BMW Motorrad motorcycles, dealerships and the brand itself have been praised so highly by our customers.”
Complete results from the RiDER Power survey are available in the March issue of RiDE magazine.