The museum sits right next to the BMW Group’s headquarters in Munich and displays BMW’s technical development throughout its history. While it contains engines, turbines, aircraft, motorcycles, and all sorts of vehicles, including concept studies and Art Cars, it also hosts exhibits and shows in partnership with colleges and other enterprises. The museum opened its doors to fashion and welcomed the AMD Academy of Fashion and Design for a week of exhibitions and fashion shows.
Alongside the historic car and motorcycle exhibits could be found a selection of the latest and best designs from the Munich-based fashion academy that is training the next generation of fashion designers, as well as journalists and industry executives. Entitled ‘NEXT.11 Rien ne va plus — Best of AMD Munich’ the BMW Museum hosted this Fashion Week celebration that included exhibitions of students currently studying Fashion Design at degree level, as well as showing the final pieces of the graduates in the Fashion Design class of 2011.
The week-long exhibition lasted from January 29 to February 6, with four different exhibitions staged to showcase end-of-term pieces and photographs by the aspiring fashion designers. The general theme of the exhibition was the fusion of automobiles and fashion — with motorcycles included of course — as well as Italian shop window dummies dressed to impress in all the latest creations, although there wasn’t a ‘crash test dummy’ in sight.
Various discussions were held by industry representatives, such as ‘How to communicate fashion’; the ‘impact and perception of fashion presentation’; and the ‘philosophy and development of fashion collections’. The highlight of the exhibition was the big Graduate Fashion Show Next, where 19 young designers displayed their graduation collections to the public, followed by an after-show party for everyone involved.
Models ‘walked the walk’ on the runway, while students and members of the public watched the action unfold among the priceless exhibits from BMW’s proud heritage that included F1 cars and works motorcycles from all eras of motorsport. All in all, it was the perfect blend of the past, present and future, in one of Munich’s most visited landmarks.
Check out this short video of the event: