Given the devastating consequences of the earthquake and subsequent tsunami in Japan, the BMW Group has pledged to donate aid totaling 1 million euros to the victims of the catastrophe. The company’s Board of Management expressed their shock at the tragedy unfolding in Japan. “We are deeply moved by the horrific suffering in the affected regions,” said Dr. Norbert Reithofer, Chairman of the Board of Management of BMW AG. “During this difficult time, our thoughts and sympathies are with the Japanese people.”
The donation will go in equal parts to the international non-profit organization “Save the Children” and the Japanese Red Cross. Funds are earmarked for the treatment of traumatized children, emergency aid and reconstruction work.
Additionally, BMW Group employees can show their solidarity with the victims of the disaster by contributing to both these campaigns.
Last week, the BMW Group had given German employees in Japan and their families the opportunity to return to Germany. The BMW Group has been active in the Japanese market for almost 30 years and has about 800 local Japanese employees. Its national sales company is based in the greater Tokyo area.