The S1000RR has had a successful launch. From World Superbike competition to championship success in national racing classes around the world, the RR has become a class leader as well as a sales success in the Supersports category that for many years has been dominated by the ‘big four’ Japanese manufacturers. Therefore, it was with a great deal of satisfaction that BMW Motorrad Japan director, Ekrem Sak recently accepted the Supertest World Association (SWA) ‘Bike of the Year Award’ for the RR in Japan.
The RR, which was unveiled at the end of 2009, was only introduced to the Japanese market in April 2010, so for it to be awarded ‘Bike of the Year 2010’ by the Supertest World Association is a considerable achievement. This was the first time a BMW motorcycle was ranked ‘Bike of the Year’.
The Supertest World Association consists of well-known motor journalists and media throughout the world including Motorrad Magazin MO, the German, sister publication to BMW Motorcycle Magazine. The complete Supertest competition was published in the Summer 2010 BMW Motorcycle Magazine.
Marking this accomplishment, BMW Motorrad Japan Director Ekrem Sak received the winning trophy for the RR from Kohei Ichimoto, Editor in Chief of the Japanese motorcycle magazine, Young Machine, which is a member of SWA.
Interestingly, the photo-session to mark this achievement had to be abandoned part-way through, due to the intense earthquake activity that went on to made headlines of a different kind all over the world last month.