BMW Motorrad Sales Continued Up in April

BMW Motorrad Sales Continued Up in April

BMW Motorrad increased sales compared to the previous year for the fourth consecutive month. In continued difficult market conditions, global sales rose by 5% to 13,072 units in April. Worldwide a total of 36,181 BMW motorcycles were delivered to customers for the year up through April 2011. This represents an increase of 8.7% year-on-year. Husqvarna Motorcycles delivered 2,543 motorcycles in the first four months of the year which is up +11.5% but only 603 in April, a decline of 6.1%.

The BMW Group — BMW, MINI and Rolls Royce brand automobiles — reported strong sales growth once again in April. A total of 137,183 vehicles were delivered to customers (prev. yr. 116,386, +17.9%). For the year through April, the BMW Group achieved a new sales high of 519,944 vehicles (prev. yr.: 432,016) — an increase of 20.4%.

BMW brand volumes increased by 14.8% in April to 113,078 vehicles (prev. yr. 98,488). As of April 2011, sales of BMW brand vehicles were 19.2% higher than the previous year at 434,257 units (364,307).

MINI brand sales climbed to 23,839 vehicles (prev. yr. 17,719) in April — an increase of 34.5% over the same period last year. The number of MINI models for the year through April rose to 84,698 (prev. yr. 67,251/ +25.9%) vehicles.

Rolls-Royce brand increased sales to 266 automobiles in April (prev. yr. 179/ +48.6%). For the year through April 989 vehicles were sold (prev. yr. 458, +115.9%).

The BMW Group made strong retail gains in almost all markets in April. In Europe, sales increased by 7.5% to 69,398 units (prev. yr. 64,578). In the German market, 25,639 (prev.yr. 25,580, +0.2%) vehicles of the BMW Group were registered. Sales continued to grow in North America (31,491 units, +18.0%). The U.S. is the BMW Group’s largest single market, accounting for 18.4% of sales (25,247 vehicles in April). The Asian markets also continued to grow in April (31,803 units, +54.2%): 20,800 customers purchased a new BMW or MINI model (prev. yr. 12,440 units, +67.2%) in mainland China alone.

BMW Group sales in/up to April 2011 at a glance

In April  2011 Comp to previous year Up to/incl. April 2011 Comp to previous year
BMW Group Automobiles 137,183 +17.9% 519,944 +20.4%
BMW 113,078 +14.8% 434,257 +19.2%
MINI 23,839 +34.5% 84,698 +25.9%
Rolls-Royce Motor Cars 266 +48.6% 989 +115.9%
BMW Motorcycles 13,072 +5% 36,181 +8.7%
Husqvarna Motorcycles 603 -6,1% 2,543 +11.5%

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