BMW Motorrad increased sales compared to the previous year for the fourth consecutive month. In continued difficult market conditions, global sales rose by 5% to 13,072 units in April. Worldwide a total of 36,181 BMW motorcycles were delivered to customers for the year up through April 2011. This represents an increase of 8.7% year-on-year. Husqvarna Motorcycles delivered 2,543 motorcycles in the first four months of the year which is up +11.5% but only 603 in April, a decline of 6.1%.
The BMW Group — BMW, MINI and Rolls Royce brand automobiles — reported strong sales growth once again in April. A total of 137,183 vehicles were delivered to customers (prev. yr. 116,386, +17.9%). For the year through April, the BMW Group achieved a new sales high of 519,944 vehicles (prev. yr.: 432,016) — an increase of 20.4%.
BMW brand volumes increased by 14.8% in April to 113,078 vehicles (prev. yr. 98,488). As of April 2011, sales of BMW brand vehicles were 19.2% higher than the previous year at 434,257 units (364,307).
MINI brand sales climbed to 23,839 vehicles (prev. yr. 17,719) in April — an increase of 34.5% over the same period last year. The number of MINI models for the year through April rose to 84,698 (prev. yr. 67,251/ +25.9%) vehicles.
Rolls-Royce brand increased sales to 266 automobiles in April (prev. yr. 179/ +48.6%). For the year through April 989 vehicles were sold (prev. yr. 458, +115.9%).
The BMW Group made strong retail gains in almost all markets in April. In Europe, sales increased by 7.5% to 69,398 units (prev. yr. 64,578). In the German market, 25,639 (prev.yr. 25,580, +0.2%) vehicles of the BMW Group were registered. Sales continued to grow in North America (31,491 units, +18.0%). The U.S. is the BMW Group’s largest single market, accounting for 18.4% of sales (25,247 vehicles in April). The Asian markets also continued to grow in April (31,803 units, +54.2%): 20,800 customers purchased a new BMW or MINI model (prev. yr. 12,440 units, +67.2%) in mainland China alone.
BMW Group sales in/up to April 2011 at a glance
|In April 2011||Comp to previous year||Up to/incl. April 2011||Comp to previous year|
|BMW Group Automobiles||137,183||+17.9%||519,944||+20.4%|
|Rolls-Royce Motor Cars||266||+48.6%||989||+115.9%|