Created in 1983, Elite Model Look has become the most prestigious international modeling contest, which has propelled many aspiring and up-and-coming models to international stardom. Supermodels such as Cindy Crawford, Linda Evangelista and Gisele Bundchen were all discovered thanks to the Elite Model Look contest, which offers the opportunity to young girls of all nationalities, from all over the world, to become top fashion models.
Every year, there are national competitions in over 60 countries, in which over 350,000 candidates participate. BMW Motorrad is one of the supporting partners of the Elite Model Look Germany event and will be a visible presence throughout the selection process to find the best German model-in-the-making, starting at the regional auditions on July 16 in Cologne.
After a series of ‘qualifiers’, last year’s national final took place at Berlin’s FELIX Club Restaurant venue, where BMW Motorrad displayed two of its current models – the S1000RR and the F800R – as well as featuring its logo on the sponsors’ wall. This national selection event saw all the finalists perform on the catwalk in front of guests, spectators and a jury consisting of top industry executives, as well as pose for several photo-shoots. At stake was a place to represent Germany in the world finals in Shanghai.
Last year, despite intense competition from some of the most beautiful girls in the world, the RR remained as the center of attention, admired by the aspiring models, guests and VIPs for its own unique blend of style, charisma and good looks.
For 2011, the world finals will take place in Shanghai on December 9 and interest is naturally high. Regional auditions are taking place in Munich, Cologne and Berlin in July and August, where girls between 14 and 22-years-old will be hoping that they will be the one chosen to benefit from this unique springboard into the modeling world. The German finals will take place in Munich on September 10. On offer to the winner of the world finals is a two-year modeling contract with Elite, as well as the promise of fame and fortune.