Some of the most passionate motorcycle and scooter fans are the Spanish, many of whom grow up riding small-capacity scooters from a young age before graduating to maxi-scooters or larger bikes. There are plenty of Spanish motorcycle racing heroes to follow too, with current MotoGP World Champion Jorge Lorenzo and Superbike World Championship leader Carlos Checa both representing Spain in these premier classes.
As part of BMW Motorrad’s plans to “rev up” interest about its forthcoming debut in the Urban Mobility category with an all-new maxi-scooter series, the recent Catalunya MotoGP round was the perfect opportunity to put the Concept C design study in front of thousands of motorcycle fans who make the journey to the Montmeló circuit every year to support their heroes such as Lorenzo, Marquez, Terol and many other Spanish riders in the MotoGP, Moto2 and 125cc Grand Prix classes.
Having made its debut in Spain at the International Barcelona Motorshow, where it was presented to public and press, the BMW Concept C arrived at the Catalunya GP as the main BMW Motorrad attraction.
Once again, the Montmeló circuit was full of fans expecting a weekend of excellent racing. Although there were no BMW bikes on track in this series, the interest in the brand is still high, largely due to the S1000RR success in the Spanish Superbike Championship. Therefore, many of them took the opportunity to visit the BMW Motorrad Area and see the range of 2011 BMW Motorrad models, as well as find out all the latest news about all the ‘BMWRiders’ customer activities currently on offer in Spain, including the forthcoming Spanish BMW Motorrad Days event that will be taking place in the Pyrenees in September.
From the thousands of people who visited the BMW Motorrad area, more than 1,200 of them left their details so that they could be contacted to arrange a test ride of one or more of the current line up of sports, touring, enduro and urban models. As expected, many of these riders were particularly interested in the Concept C and BMW Motorrad’s imminent entry into the Urban Mobility segment.
“As you can imagine, there is huge interest in the new range of maxi-scooters from BMW Motorrad in Spain,” said BMW Motorrad España’s Daniel Cabanillas. “Everyone is looking forwards to seeing what the series production machines will be like when they arrive. It has been a really useful activity for us to have the Concept C on display at the MotoGP round in Catalunya and also at the Barcelona motorshow, as it has really helped stimulate interest in this important segment. The new maxiscooter models will no doubt be important for the Spanish market, so we’re all very much looking forwards to their arrival early next year.”