BMW Motorrad Sales Continue to Grow in August

BMW Motorrad Sales Continue to Grow in August

BMW Motorrad continues to show solid growth with sales of 6,646 motorcycles worldwide in August. An increase of 3.8% compared the 6,405 sales seen in August 2010. Adding this August’s numbers to the total for the year brings sales to 78,280 motorcycles so far for the year. That’s an increase of 6.6% versus January through August sales of 73,442 in 2010. Meanwhile, Husqvarna Motorcycles continues to show their decline with just 335 deliveries in August – down 13.7% from 388 in August 2010. A total of 4,729 Husqvarna motorcycles were sold in the first eight months of 2011 which is down 20.9% from the previous year’s total of 5,978.

On the Automobile side, the BMW Group achieved its best-ever August sales result with 110,891 BMW, MINI and Rolls-Royce brand automobiles sold worldwide (up 7.4%, prev. yr. 103,242 units). BMW Group worldwide sales crossed the one million mark in August, with a total of 1,073,363 (prev. yr. 919,256) vehicles delivered to customers since the beginning of the year – an increase of 16.8% compared with the first eight months of the previous year.

BMW brand worldwide sales increased by 7.8% in August to 94,882 vehicles (prev. yr. 88,009). From January to August 2011, 893,474 BMW brand vehicles were delivered, which was 15.2% higher than for the same period in the previous year (775,258). MINI brand sales climbed 5.2% to 15,761 vehicles worldwide in August (prev. yr. 14,987). Sales for MINI have increased 24.8% to 177,829 vehicles in the first eight months of 2011 (prev. yr. 142,531). In August the brand reached another important milestone: The two millionth MINI was produced in Oxford.

BMW Group retail volumes rose on all continents and in virtually all markets in August. In Europe, the company’s biggest region, sales grew 11.4% to 47,009 units. Asia accounted for 29,311 units and climbed 9.2% while sales in the Americas were up 1.5% to reach 29,916 vehicles.

The BMW Group achieved strong growth in its home market of Germany in the month under review. New registrations climbed 60.3% to 23,250 vehicles (prev. yr. 14,505). For the first eight months of the year, the Group reported a total of 196.264 vehicle registrations, a 13.3% increase over the same period last year (prev. yr. 173,282), which puts it at the top of the German premium segment.  BMW was the most sought after premium brand in Germany in August, with 20,404 registrations. Year-to-date, BMW new registrations have increased by 11.2% to 170.167 vehicles (prev. yr. 153.013). MINI also achieved strong double-digit growth in Germany in August (2,846 / prev. yr. 2,308 / +23.3%). In the year to the end of August, MINI registered 26,097 (prev. yr. 20,269 / +28.8%) units in Germany.

In the U.S. the BMW Group reported August sales of 23,924 vehicles (prev. yr. 23,965). BMW brand sales increased 6.5% in August to a total of 20,815 vehicles (prev. yr. 19,540). Year-to-date, the BMW brand continues to lead the premium segment in the U.S. and is 12% up with sales of 155,929 vehicles compared to 139,236 sold in the first eight months of 2010. Year-to-date, MINI sales in the U.S. are up 26.7% to 37,636 vehicles (prev. yr. 29,704).

In the BMW Group’s third-largest market, China, the company again reported healthy growth: Sales climbed 8.7% in August to reach 18,462 units (prev. yr. 16,980). A total of 158,934 vehicles have been sold in the year to the end of August – an increase of 49.3% (prev. yr. 106,447).

In the dynamic young markets of Brazil (1,200 vehicles / +20%) Russia (2,000 vehicles / +14.1%), and India (805 vehicles / +38.1%), BMW Group sales continued to be strong.

BMW Group sales in/up to August 2011 at a glance

In August 2011 Comp to previous year Up to/incl. August 2011 Comp to previous year
BMW Group Automobiles 110,891 +7.4% 1,073,363 +16.8%
BMW 94,882 +7.8% 893,474 +15,2%
MINI 15,761 +5.2% 177,829 +24.8%
BMW Motorcycles 6,646 +3.8% 78,280 +6.6%
Husqvarna Motorcycles 335 -13.7% 4,729 -20.9%

Note: BMW releases Rolls-Royce sales figures on a quarterly basis.

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