BMW Motorrad won five OttoCar trophies for their commercials, Internet marketing campaigns and corporate websites. Out of 271 entries received from countries all over the world, an international jury awarded 71 OttoCar trophies, with BMW Motorrad and its agencies Serviceplan/Plan.Net picking up prizes in five categories.
In the Interactive/Multimedia category, BMW Motorrad and Serviceplan won gold for its ‘Try to catch me’ internet advertising campaign. In the Product Presentation Films, the ‘BMW G650GS’ film made by Serviceplan won silver in the Motorcycles category. In the Commercials (TV and Cinema) Motorcycles category, BMW Motorrad’s ‘Dream’ film picked up a Silver award. In the Websites category for motorcycles, the BMW Motorrad Community site received a silver award, while the revamped international BMW Motorrad website also received a silver award in the Corporate Websites category.
They were presented during the AutoVision awards ceremony at the 10th International Automotive Film and Multimedia Festival which was held during the 64th International Motor Show (IAA) in Frankfurt, Germany. AutoVision is the largest international festival for films, commercials, websites, and interactive productions in the automotive industry.
The festival’s OttoCar trophies are presented biennially to TV and cinema commercials, TV programs, mobile marketing (Apps, smartphones, pads and tablets), social media, virals, brand and corporate websites, interactive and multimedia productions, corporate video, informational films, and product presentation films. Categories include motorcycles, cars, SUVs, trucks, oil companies, suppliers, insurance and road safety.