BMW Motorrad Sales On Record Pace in November

BMW Motorrad Sales On Record Pace in November

BMW motorcycle sales continue on a record pace with 6,112 delivered in November 2011. That’s an increase of 3.9% compared to the 5,883 sold in November of last year. It also sets up BMW Motorrad to sell more motorcycles in 2011 than ever in its 90-year-old history. It has delivered 100,054 motorcycles (prev. yr. 94,283) worldwide for the year up through November — an increase of 6.1% and already 2,007 more than the total sales for 2010. BMW Motorrad expects to meet their sales goal of 103,000 motorcycles by the end of the year.

Husqvarna Motorcycles, on the other hand, continues its downward trend. November accounted for just 1,181 deliveries which is down 28.4% compared to the 1,650 sold in November 2010. For the first 11 months of 2011, Husqvarna delivered 7,956 motorcycles which is down 22.5% from the 10,266 sold in the previous year. BMW is certainly hoping the extension of the Husqvarna brand onto the street with the new Nuda 900 and a future bike based on the Concept Strada can boost sales overall.

On the automobile side, the BMW Group saw sales climb to 138,978 vehicles in November, an increase of 7.7% over the previous year (prev. yr. 129,001). Global sales of BMW, MINI and Rolls-Royce brand automobiles rose to 1,510,862 (prev. yr. 1,319,808) units in the first 11 months of the year, 14.5% more than in the same period last year and a new record for the company.

The BMW brand alone saw the best November in its history. A total of 115,124 vehicles were delivered to customers worldwide in November – an increase of 6.4% (prev. yr. 108.185). BMW deliveries climbed 12.9% from the start of the year to 1,252,205 units (prev. yr. 1,108,710). The MINI brand can also look back on its best November ever. Global sales climbed to 23,534 vehicles (+14.6%/prev. yr. 20,541). Volumes rose 22.4% (255,595/prev. yr. 208,816) in the first 11 months of the year.

The BMW Group made gains in all regions and virtually all markets in the year to the end of November. In Europe, the region with the Group’s highest sales, retail volumes increased 8.3% to reach a total of 775,834 units (prev. yr. 716,610). The company also experienced rigorous growth in Asia, with 342,176 vehicles sold (+33.4%/prev. yr. 256,443). China’s dynamic sales growth continued: Sales have risen over 40% since the start of the year to 215,023 vehicles (40.7%/prev. yr. 152,866).

In Germany, the number of new BMW Group vehicles registered in November rose by 2.8% to 25,705 (prev. yr. 25,007). A total of 270,116 new vehicles have been registered since the start of the year – a substantial increase of 11.1% (prev. yr. 243,176). BMW brand registrations climbed to 233,660 units in the first eleven months of 2011(+9.0%/prev. yr. 214,389). A total of 22,491 new vehicles were registered in the month under review (+0.4%/prev. yr. 22.395). The MINI brand also reported strong growth in November with an increase of 23.0% to 3,214 vehicles (prev. yr. 2,612).

The U.S. also recorded positive sales growth. A total of 272,873 vehicles were sold in the year to the end of November – 14.6% more than the previous year (238,157). 26,271 vehicles were delivered to customers in the month under review (+14.8%/ prev. yr. 22,883). The so-called BRIKT countries – Brazil (+49.0%/ 13,153), Russia (+38.8%/ 27,018), India (+62.6%/ 8,692), Korea (+44.0%/ 25,203) and Turkey (+59.7%/ 13,704) – reported high double-digit sales growth for the year to the end of November.

BMW Group sales in/up to November 2011 at a glance

In November 2011 Comp to previous year Up to/incl. November 2011 Comp to previous year
BMW Group Automobiles 138,978 +7.7% 1,510,862 +14.5%
BMW 115,124 +6.4% 1,252,205 +12.9%
MINI 23,534 +14.6% 255,595 +22.4%
BMW Motorcycles 6,112 +3.9% 100,054 +6.1%
Husqvarna Motorcycles 1,181 -28.4% 7,956 -22.5%

Note: BMW releases Rolls-Royce sales figures on a quarterly basis.

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