Six BMW models received the prestigious Good Design™ Award for 2011 including two motorcycles, the K1600GT/GTL and G650GS. The annual Good Design Award is the world’s oldest and most esteemed design prize and is awarded by the Chicago Athenaeum and the European Centre for Architecture, Art Design and Urban Studies. It was founded in 1950 in Chicago by the architects Eero Saarinen, Charles and Ray Eames, and Edgar Kaufmann Jr. For more than 60 years, this accolade has recognized exceptionally innovative and visionary products, concepts and ideas that go beyond the regular horizons of everyday product design. The aim of the award, not least of all, is to raise public awareness of contemporary design together with related issues of sustainability.
The prize is awarded based on the criteria of functionality and aesthetics as originally laid down by Saarinen and Eames, and is now complemented by an ecological aspect that stipulates sustainable design in keeping with our times. 2011 saw the independent jury of design experts and architects sifting through a record number of applications from around the world to decide their final selection of more than 500 product designs and graphics from 38 countries that were deemed worthy of the Good Design Award.
The awards were described as follows:
With its BMW K1600GT and K1600GTL, BMW Motorrad is tapping into a new dimension of the touring experience. Both these motorcycles present a self-assured, imposing and distinctive appearance, sparking off a hefty dose of wanderlust at first glance.
With its lean and wiry off-road physique, the BMW G650GS evokes an impression of lightness and adventurousness. Its characteristic enduro design and its colour concept are fully in keeping with the BMW GS family style and round off the bike’s overall sporty impression. The quality and specification of this model coupled with its long-distance comfort set it apart from the competitors.
In addition to the two motorcycles, the BMW 6 Series Convertible, the BMW 6 Series Coupe, the BMW 1 Series M Coupe, the BMW ActiveE were also honored.
The new BMW 6 Series Convertible combines a stretched bonnet, set-back passenger compartment, long wheelbase and flat waistline with a classic soft-top roof featuring a distinctive “fin” design. The car’s powerfully contoured surfaces and forward-surging lines are a reflection of its dynamic handling properties. Aesthetes who delight in luxury and forward-looking technology need look no further than the new BMW 6 Series Coupe, combining as it does dynamic athleticism with exclusive travel comfort. Adaptive LED Headlights represent an innovation in lighting technology and draw on the hallmark round headlight look in a new rendition of BMW’s iconic design cues.
The new BMW 1 Series M Coupe cuts a compelling figure with its athletic demeanour and M-specific interior design. The optimized track width of the front and rear axles, an expansive front apron and powerfully flared wheel arches lend the BMW 1 Series M Coupe its unmistakable character. The two sets of chrome-plated twin tailpipes, situated at the outer edges of the rear, make for the symmetrical look familiar from M styling.
With the BMW ActiveE, an all-electric-drive BMW 1 Series Coupe, BMW is testing everyday usage of electric vehicles. The insights gleaned from this field test will flow directly into series development of the BMW i3. The intelligent configuration of the drive components and energy storage systems within the vehicle create the ideal prerequisites for customary BMW driving dynamics and extended functionality. This electric car offers four full seats, boot space of around 200 liters, rear-wheel drive and a range of approximately 100 miles (160 km) in day-to-day operation.
BMW Group Design has already won the coveted design award several times in the past. Last year it was the BMW S1000RR, Concept 6 design study, 5 Series Sedan and MINI Countryman that captured the prestigious prize. In 2008 honors went to the BMW G450X, F800GS, HP2 Sport, R1200GS, 3 Series Convertible, 1 Series Coupe and MINI Cooper S Clubman. Back in 2007, the jury of the Good Design Award paid tribute to the BMW G650X Country, HP2 Megamoto, K1200R Sport, X5, 3 Series Coupe and the original MINI.