After record sales in 2011, BMW Motorrad has started off the new year with an 11.1% increase in motorcycles delivered worldwide. A total of 5,237 motorcycle were sold in January 2012 compared to the 4,714 sold last year. “After a record year in 2011, the new year has started very pleasingly for BMW,” said Hendrik von Kuenheim, General Director BMW Motorrad. “Never before have we sold as many motorcycles in the first month of a year as in January 2012.
Despite the economic conditions, BMW Motorrad has expanded its product line and is reaping the rewards. In addition to new models such as the K1600GT and GTL, G650GS Sertão, the revised for 2012 S1000RR, BMW has several special edition models including the R1200GS Rallye, F800R Triple Black, K1300R and K1300S. Coming this spring, BMW Motorrad will launch a new model range with the C600 Sport and C650GT maxi-scooters. Based on this ongoing product offensive, BMW Motorrad is confident they will be able to continue to increase sales.
After a poor 2011, Husqvarna Motorcycles, the BMW Group’s second motorcycle brand, saw a bump in motorcycles delivered to its dealer network. A total of 544 motorcycles were delivered in January 2012 compared to 362 last year. That’s a 50.3% increase. Alongside its core business in the off-road sports segments (sports enduro, motocross, supermoto), Husqvarna Motorcycles has extended its range to include street bikes with the Nuda 900 and 900R. The brand is anticipating a increase in sales from the models introduced in December 2011.