BMW Motorrad USA has a new promotion called the “Ride Smart Reward” program which provides riders with $500 in BMW Riders’ Apparel if they purchase a new BMW motorcycle and complete the Motorcycle Safety Foundation’s (MSF) Basic RiderCourseSM. Any new or returning rider who graduated from the MSF BRC course in the past 90 days and purchases a new BMW motorcycle is eligible for one “Ride Smart Reward” incentive, in addition to any other qualified monthly incentive offer, during the program period (March 1, 2012 through December 31, 2012). Riders should simply present their MSF Basic RiderCourse certificate issued within the previous 90 days. BMW dealers will honor BRC certificates issued in calendar year 2011 on motorcycle purchases through June, 2012. The “Ride Smart Reward” must be original BMW Riders’ Apparel such as boots, gloves, jackets, etc. available from participating dealers and can be seen in the BMW Motorrad Ride catalog.
“We’d like to reward riders who invested the time and money for motorcycle rider training from industry professionals, by offering them quality riding gear,” commented Frank Stevens, Sales Development Manager, BMW Motorrad USA. “Many new or returning riders are reluctant to invest in quality riding equipment, yet, as with most activities, the right equipment can significantly enhance your riding pleasure and reduce the likelihood of injury. We’d like to introduce these new and returning safety-conscious motorcyclists to BMW products that are designed to enhance rider safety and performance.”