BMW Motorrad Sales Continue Strong in February 2012

BMW Motorrad Sales Continue Strong in February 2012

BMW Motorrad saw a sales increase in February with deliveries climbing 1.8% to reach a total of 6,841 motorcycles (prev. yr. 6,720). Year-to-date, 12,078 BMW motorcycles have been sold which is an increase of 5.6% (prev. yr. 11,434). Husqvarna delivered 916 motorcycles last month (prev. yr. 902/+1.6%) to its dealer network. Year to date, deliveries grew 15.5% to 1,460 motorcycles compared with the first two months of 2011 (prev. yr. 1,264).

BMW Group is doing well on the automobile side as well with 127,634 BMW, MINI and Rolls-Royce brand automobiles delivered worldwide (+14.2% / prev. yr. 111,724). That is BMW Group’s best-ever February sales result. A total of 239,800 (prev. yr. 216,917) vehicles have been delivered to customers since the start of the year – an increase of 10.5% compared with the same period last year.

A total of 107,359 BMW brand vehicles were sold worldwide in February, an increase of 12.5% (prev. yr. 95,427). Year-to-date, sales are 9.3% higher at 203,545 vehicles than for the same period last year (prev. yr. 186,285). The MINI brand reported another excellent month, with 20,020 MINI cars delivered worldwide, an increase of 24.8% over February 2011 (prev. yr. 16,045). 35,788 MINI cars have been sold year-to-date, an increase of 18.6% compared with the first two months of 2011 (prev. yr. 30,170).

BMW Group retail volumes rose on all continents and in virtually all markets in February. In Europe sales remained stable and grew 0.1% to 57,434 units (prev. yr. 57,386). Asia accounted for 34,701 units (prev. yr. 25,722) and climbed 34.9% while sales in the Americas were up 25.9% to reach 31,025 vehicles (prev. yr. 24,640) in February. In the U.S., sales climbed 31.5% to 26,184 units this month (prev. yr. 19,919). The dynamic growth continued in China, with a total of 22,916 (prev. yr. 16,511) vehicles sold there last month – an increase of 38.8%. Other Asian markets, such as Japan with 4,183 units (prev. yr. 3,092/+35.3%) and South Korea with 2,370 units (prev. yr. 1,797/+31.9%), also reported robust growth. In Germany, new registrations of BMW Group vehicles remained around last year’s level at 18,219 vehicles (prev. yr. 18,880). Strong gains were reported in February from important emerging markets such as Russia where retail volumes increased 61.1% to 2,548 units (prev. yr. 1,582). Sales in India rose 18.7% to 736 deliveries (prev. yr. 620).

BMW Group sales in/up to February 2012 at a glance

In February 2012 Comp to previous year Up to/incl. February 2012 Comp to previous year
BMW Group Automobiles 127,634 +14.2% 239,800 +10.5%
BMW 107,359 +12.5% 203,545 +9.3%
MINI 20,020 +24.8% 35,788 +18.6%
BMW Motorcycles 6,841 +1.8% 12,078 +5.6%
Husqvarna Motorcycles 916 +1.6% 1,460 +15.5%

Note: BMW releases Rolls-Royce sales figures on a quarterly basis.

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