BMW Motorrad Sales Dip in May

BMW Motorrad Sales Dip in May

The run of year-over-year sales increases has apparently come to an end for BMW Motorrad. They report sales for the month of May 2012 fell by 8.8% compared to May 2011, with a total of 11,457 motorcycles delivered to customers worldwide (versus 12,568 in 2011). For the year so far, BMW Motorrad is slightly ahead of its previous year with 48,918 motorcycles (prev. yr. 48,749) sold in the first five months of the year, a rise of 0.3%.

According to Heiner Faust, head of sales and marketing BMW Motorrad, “The sales result for May is influenced very strongly by the economic situation in the major motorcycle markets of southern Europe. Although we are the market leaders in Italy and Spain, for example, we were not able to fully offset the consumers buying resistance on these markets against the very positive market developments in Germany, Switzerland, France, Brazil and the USA. For the month of June we again expect a weak sales result compared to the record year of 2011. However, we are planning to use our upcoming entry into the Maxi-Scooter market to raise the sales volume for the second half of the year above the previous year’s level. It remains our goal to exceed our sales record from 2011.”

Husqvarna Motorcycles, the second motorcycle brand in the BMW Group, reported a rise in deliveries for five months in a row. As of May, Husqvarna had delivered 4,420 motorcycles (prev. yr. 3,080), a rise of 43.5%. In May, 860 vehicles (prev. yr. 537 units) were delivered to the Husqvarna dealership network, 60.1% more than in the same month of the previous year.

BMW Group sales recorded solid growth once again in May. With 156,957 BMW, MINI and Rolls-Royce brand automobiles delivered worldwide (prev. yr. 147,565/+6.4%), the BMW Group achieved its best-ever May sales result. A total of 728,029 (prev. yr. 667,523/+9.1%) vehicles have been delivered to customers since the start of the year, exceeding the previous year’s first five months by more than 60,000 units.

The BMW Group made strong gains in Asia last month with 41,289 vehicles delivered (prev. yr. 32,839/+25.7%). Mainland China accounted for 27,815 deliveries, an increase of 31.5% over the same month last year (prev. yr. 21,150). Year-to-date, 135,026 BMW and MINI vehicles have been sold in Mainland China (prev. yr. 100,456/+34.4%).

Gains were solid across America with 35,127 vehicles delivered in May (prev. yr. 33,266/+5.6%). In the U.S., 28,321 vehicles were delivered last month, an increase of +7.1% over the same month last year (prev. yr. 26,452). Year-to-date, the BMW Group is up 12.2% on sales of 130,843 in the first five months of 2012 compared to 116,656 in the same period in 2011.

In Europe, sales dipped slightly with 75,374 units sold (prev. yr. 76,668/-1.7%). Several markets in northern and central Europe experienced robust growth in May, for example the U.K. (13,438/+8.9%), the Netherlands (2,500/+33.8%), and Austria (2,137/+10.5%). In Germany, a total of 27,796 new BMW and MINI vehicles were registered in May. (prev. yr. 29,350/-5.3%). The BMW brand accounted for 24,116 registrations (prev. yr. 24,768/-2.6%) and MINI for 3,680 registrations (prev. yr. 4,582/-19.7%). Year-to-date, 121,202 BMW and MINI vehicles have been registered in Germany, an increase of +1.1% (prev. yr. 119,873).

Worldwide sales of BMW brand vehicles climbed to 129,150 units (prev. yr. 121,170/+6.6%) in May 2012. A total of 607,207 BMW brand vehicles (prev. yr. 555,440) have been delivered to customers worldwide since the start of the year – an increase of +9.3%. MINI sales climbed as well — 5.5% to 27,527 vehicles in May (prev. yr 26.104). MINI had an excellent month in parts of Asia, such as China (2,315/+40.3%) and Japan (1,330/+25.5%), as well as in its largest market, the U.S. (6,153/+6.1%). Year-to-date, MINI sales are up +7.9% with 119,532 units compared to 110,803 in the first five months of 2011.


BMW Group sales in/up to May 2012 at a glance

In May 2012 Comp to previous year Up to/incl. May 2012 Comp to previous year
BMW Group Automobiles 156,957 +6.4% 728,029 +9.1%
BMW 129,150 +6.6% 607,207 +9.3%
MINI 27,527 +5.5% 119,532 +7.9%
Rolls-Royce * * 770 +6.5%
BMW Motorcycles 11,457 -8.8% 48,918 +0.3%
Husqvarna Motorcycles 860 +60.1% 4,420 +43.5%

* Note: BMW releases Rolls-Royce sales figures on a quarterly basis.

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