BMW Motorrad Sales Drop Again in July

BMW Motorrad Sales Drop Again in July

BMW Motorrad sold 10,140 vehicles in July 2012 which is down 8.3% from the 11,054 units sold in the same month last year. This is the first month the units sold include both motorcycles and maxi scooters which started being delivered to customers in Germany and Southern Europe in the second half of July. This brings the total sales of motorcycles and maxi scooters for the first seven months of the year to 69,329 which is down 3.2% year-over-year (prev. yr: 71,634 units). The strongest individual market for BMW Motorrad by a wide margin is Germany, followed by the US, Italy, France, Brazil and the UK/Ireland.

The most popular BMW Motorrad vehicles continue to be the R1200GS and its sibling, the R1200GS Adventure. BMW says the first BMW Motorrad maxi scooters have met with a “very high levels” of customer demand and their other enduro boxer F and K models are seeing “healthy demand.”

Heiner Faust, Head of Sales and Marketing BMW Motorrad, said “The mood in the motorcycle markets worldwide was very varied during the month of July. There were positive developments in Germany, France, Switzerland, Japan, Belgium and South Africa. As anticipated, however, the economic situation dampened purchasing activities among motorcycle customers in Southern Europe. BMW Motorrad remains on target. We are currently doing slightly better than planned. Sales of our enduro bikes are developing very well, which is very pleasing in view of the expanding competitive field. We have now started supplying the first maxi scooters. Providing the market situation does not deteriorate significantly we are anticipating a very positive impetus from the month of August onwards and are looking forward to sales figures above last year’s all-time high.”

For Husqvarna Motorcycles, the BMW Group’s second motorcycle brand, only 494 vehicles (prev. yr: 864 units/-42.8%) were supplied to the Husqvarna dealer network.  Overall, 5,729 vehicles (prev. yr: 4,394 units / +30.4%) have been supplied to dealers for the year through July 2012.

The news was better on the automobile side. After achieving record sales in the first half of 2012, the BMW Group reported its best-ever sales in July. With a total of 135,537 (prev. yr. 129,102) BMW, MINI and Rolls-Royce brand vehicles delivered worldwide last month, the company increased its sales by 5.0% compared to the previous year. It was also the first time in the company’s history that over one million vehicles had been delivered in the first seven months. From January to July the number of deliveries climbed 7.6% to 1,036,088 vehicles (prev. yr. 962,493).

BMW Group sales in the Americas grew by 3.4% in July, with 33,076 vehicles delivered (prev. yr. 31,975). In the first seven months, 227,696 vehicles were delivered to customers in the Americas, which reflects an increase of 8.0% on the previous year (210,876). The BMW Group in the U.S. (BMW and MINI combined) reported July sales of 27,152 vehicles, an increase of 4.0% from the 26,120 vehicles sold in the same month a year ago. Year-to-date, the BMW Group is up 9.5% on sales of 185,715 in the first seven months of 2012 compared to 169,641 in the same period in 2011.

Worldwide sales of BMW brand vehicles climbed to 113,253 units (prev. yr. 108,728/ +4.2%) this month. A total of 860,327 BMW brand vehicles (prev. yr. 798,612) have been delivered to customers worldwide since the start of the year – an increase of +7.7%. MINI reported its best July ever, with worldwide sales climbing 9.6% to 22,083 vehicles in July (prev. yr 20,154). In its largest market, the U.S., MINI achieved strong growth with sales of 5,855 cars, an increase of 24.3 percent from the 4,711 sold in July 2011. Year-to-date, MINI sales are up +7.3% to 173,960 units compared to 162,069 in the first seven months of 2011.


BMW Group sales in/up to July 2012 at a glance

In July 2012 Comp. to previous year Up to/incl. July 2012 Comp. to previous year
BMW Group Automobiles 135,537 +5.0% 1,036,088 +7.6%
BMW 113,253 +4.2% 860,327 +7.7%
MINI 22,083 +9.6% 173,960 +7.3%
BMW Motorrad 10,140 -8.3 69,329 -3.2%
Husqvarna Motorcycles 494 -42.8 5,729 +30.4

* Note: BMW releases Rolls-Royce sales figures on a quarterly basis.

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