The BMW Group received a total of 48 awards at the Automotive Brand Contest 2012 including two awards in the “Exterior” category to the BMW S1000RR and Husqvarna Nuda 900R. BMW says, “The new BMW S1000RR motorcycle benefits not only from technical advances for the engine, suspension and cockpit; in terms of design, too, it has taken another leap forward. The tail section displays a noticeably leaner look, while the asymmetrical side panels have been discreetly revised and the center airbox cover now has side aperture grilles. A new and striking identifying feature comes in the form of two winglets on the top of the panels for enhanced aerodynamic performance.
“With its fresh and frisky look, the Husqvarna Nuda 900R radiates an agile sense of sporting dynamics. The Nuda 900 is the first motorcycle to unite the BMW Group’s proven engineering prowess with elegant Italian flair. With its minimalist design, every element defines the athletic exterior that lends the bike its unique dynamic tension. This characteristic formal language extends all the way to the aerodynamically styled tail that takes its cue from a racing bike.”
The contest is claimed to be the only neutral, international design competition for car marques. It was started in 2011 by the German Design Council and recognizes outstanding product and communication design within the motoring industry. An independent panel of experts including representatives from the media, design and brand communication, as well as from higher education, judge submitted works in a total of 16 categories, ranging from Exterior and Interior to Brand Design and Advertising Campaigns. Prize-winners are also automatically nominated for the Design Award of the Federal Republic of Germany, also presented by the Design Council.
Of the 48 total awards received by the BMW Group, 11 went to the group’s design group. In addition to the two motorcycles awarded in the Exterior category, BMW received awards for the BMW i8 Concept Spyder, BMW 6 Series Gran Coupe, MINI Roadster and BMW 3 Series Sedan. In the Events category, the BMW Design Studio Live won over the panel of experts, while the design installation COLOUR ONE for MINI by Scholten & Baijings earned the special accolade “Best of Best.” In addition, the BMW Group Design Team received an award in the special Team of the Year category and in the Image Film category for its film on the BMW Zagato Coupe. The BMW i8 Concept took a prize in the Innovation of the Year category, while several BMW brand campaigns were also honored.
The formal award ceremony will take place at the Automotive Designers’ Night on September 27 during the 2012 “Mondial de l’Automobile” motor show in Paris.