As part of Bloomingdale’s Fall fashion campaign, BMW R1200R Classic motorcycles are being featured in the men’s department at Bloomingdale’s stores nationwide, in the store windows of Bloomingdale’s flagship store on 59th St. in Manhattan, NY and inside the fall men’s catalog. In addition, shoppers have an opportunity to win an R1200R of their own by scanning a QR code at the display or by visiting bloomingdales.com/bmw.
“Partnering with Bloomingdale’s is a natural extension of the BMW brand as both a cultural and product icon,” said James Callahan, Marketing Communications Manager, BMW Motorrad USA. “For decades, our bikes have been featured in films, music videos, magazine photo shoots and special events. From James Bond to ‘Jay Leno’s Garage’ and the recent Summer Olympics, BMW motorcycles are seen and ridden ’round the globe.”
According to Mr. Callahan, the in-store motorcycle displays in Bloomingdale’s men’s departments are turning more than a few heads. “An R1200R was sold the very first day it appeared in the Tyson’s Corner, VA Bloomingdale’s store,” he reported. Bloomingdale’s new “On the Road” shops for men attempts to celebrate the “moto trend” with apparel such as leather fingerless gloves, hooded knits, leather totes, T-shirts and the opportunity to check out the BMW R1200R Classic in person.