It’s been decided. The jury has selected five winners to each ride one of five motorcycling tours in Asia, Africa, New Zealand, America or Europe aboard the new R1200GS water-boxer. BMW Motorrad’s ‘Ride of your Life’ competition attracted thousands of entries from across the globe, making it difficult for the high-profile jury to make their final decision and choose the five candidates who will benefit from this money-can’t-buy experience aboard the eagerly-awaited new motorcycle. The jury consisted of American actor and film producer Adrien Brody; fellow Hollywood actor Rick Yune; British adventurer, travel writer and actor Charley Boorman; and Dakar Rally winner and German expert rider Jutta Kleinschmidt.
Taking on the One World. One R1200GS Ride of a Lifetime are Herbert Unger, 49, from Germany; Stephane Gautronneau, 39 from France; Alessio Cigolini, 34, from Italy; Salvador Echevarria, 41, from Spain and Stephanie Rowe, 25, from the United Kingdom. The five lucky individuals have only just been informed and will be sharing this welcome early Christmas present with friends, family and what will surely become a growing social media network of GS enthusiasts. Info about the winners and the their rides will be posted on BMW’s website, Facebook and Twitter.
Surprise, surprise for Ride of your Life winner Stephanie
There was an extra surprise in store for Stephanie Rowe, from the UK. The aspiring enduro competition rider who works in the motorcycle industry was asked to attend a final selection interview at the BMW Motorrad Park Lane dealership in central London. Upon arriving, Stephanie was met by One World jury member Charley Boorman.
The GS adventurer then asked Stephanie to sit down under the pretence of a formal interview so that he could decide if she had what it takes to complete a tour through Spain, France, Italy, Austria and Germany, crossing both the Pyrenees and the Alps before arriving to a heroes’ welcome at the BMW headquarters in Munich.
Boorman kept the suspense going until even he could bear it any longer, and so informed Stephanie that she was indeed the chosen one from thousands of entries in the UK alone – and many more worldwide.
Initially, Stephanie was lost for words and completely overcome with emotion, but once she was able to compose herself, she had this to say about her good fortune: “This is unbelievable for me; I never usually win anything. I’m really looking forward to riding the new R1200GS. I’ve ridden the current model but have been reading a lot about this new one – especially all the changes compared to its predecessor – and I can’t wait to try it for myself. This is a very special adventure and I’ll be making sure I share it with as many people as possible by blogging and using Facebook and Twitter to document my travels.”
Charley also presented Stephanie with a unique branded BMW Rallye 3 suit and Enduro Pro helmet, as well as a set of branded ‘One World’ t-shirts, fleeces and a jacket. New BMW Motorrad UK Marketing Manager Lee Nicholls also gave Stephanie an overview of the route she’ll be following early in 2013 as part of the build up to the launch of the new R1200GS.
Watch a quick video of Charley breaking the news to Stephanie: