Despite a decline in year-over-year sales in the middle part of 2012 (mostly caused by a drop in sales in economically depressed southern Europe), BMW Motorrad’s sales increased at the beginning and end of the year (on the backs of several new model introductions) and enabled it to set a new all time sales record for 2012. BMW Motorrad supplied 106,358 motorcycles and maxi-scooters to its customers worldwide which is a 2.0% increase over the previous record of 104,286 units in 2011. In the month of December, deliveries increased a whopping 43.4%: 6,069 units versus 4,232 in December, 2011.
The strongest single market in 2012 was Germany once again with 20,516 vehicles remaining in their domestic market—around one fifth of all supplied. The second and third largest markets were the USA (12,100 units) and France (10,950 units). Heavily influenced by economic developments, Italy fell to fourth position (10,200 units), having previously been BMW Motorrad’s second largest market. Meanwhile Brazil moved its way up to fifth place with 7,442 units. Four models are now produced for the local market by BMW Motorrad in Manaus, Brazil, in response to the growing importance of that market.
BMW Motorrad was able to maintain its market leadership in Germany, Italy and Spain in the over 500cc market segment. The outgoing air/oil-cooled R1200GS was BMW Motorrad’s most successful model once again selling 17,249 units. It was followed by the F800GS (11,487 units) and the R1200GS Adventure (10,203 units). Subsequent rankings were occupied the superbike S1000RR (8,970 units) and the touring classic R1200RT (7,909 units). The touring K1600GT and GTL were also popular, selling a total of 10,033 units combined.
Stephan Schaller, President of BMW Motorrad: “Never before in the history of BMW Motorrad have we been able to sell as many vehicles. We have achieved this magnificent retail success in the context of a very difficult motorcycle market, especially in Europe. I would like to thank all our customers most sincerely for having placed their trust in us. The new all-time sales high demonstrates that our motorcycles and maxi-scooters have been received extremely well. We are on the right track with our product and sales strategy and we will power ahead at full pace to enable ongoing growth. In December we started supplying to customers what is currently the most innovative vehicle in the 1000cc supersports segment: the new HP4. The three special boxer models ’90 years of BMW Motorrad’ will arrive at dealerships in January. In February we will start supplying the new mid-range touring bike F800GT.
“And March 2013 sees the launch of the successor to our bestseller. The all new R1200GS — containing our entire experience drawn from over 30 years of GS development. It offers significantly enhanced performance, a higher level of touring and off-road suitability, more equipment, enhanced safety and comfort and a distinctive, modern GS design. We are confident that the new version of the world’s top-selling travel enduro bike will attract even more customers. We also anticipate powerful growth stimuli from our maxi-scooters. Since the market launch in the second half of 2012 we have been able to sell almost 5,300 vehicles and we now look forward to the first whole sales year. There are lots of new products in store for our customers in 2013 – the year of our 90th anniversary. Based on our ongoing product offensive we feel confident as we look ahead to the upcoming season. Our aim is to surpass the 2012 record once again.”
BMW Motorrad USA Sales Up 14%
BMW Motorrad USA finished the year up 14.0% on sales of 12,057 motorcycles compared to 10,572 sold in 2011. In December 2012, 918 motorcycles were sold which is an increase of 2.2% from the 898 motorcycles sold in December 2011.
Highlights in 2012 include growth of 20.9% for the USA’s best selling BMW model, the S1000RR, with sales of 1,934 compared to 1,600 in 2011. U.S. consumers also welcomed the first full year of six-cylinder K1600GTL and K1600GT production with 1,601 deliveries of the GTL (+58.7%) and 697 of the GT (+87.9%) in 2012. This helped increase K-series overall volume by 40.9% to 2,647 units.
The introduction of the entry level G650GS Sertão contributed to a G-Series sales increase of 31.3% with sales of 994 compared to 757 sold in 2011. New products in 2012 also included the release of the C600 Sport and C650GT maxi-scooters in late Fall with 223 GTs being delivered to consumers by year end.
Husqvarna Motorcycles 15.8% above previous year
Husqvarna Motorcycles supplied a total of 10,751 vehicles to the Husqvarna dealers worldwide in 2012 which is a 15.8% over the 9,286 units it supplied in 2011. Supplies in the month of December, however, fell by 4.7% to 1,267 vehicles compared to the 1,330 units supplied in December 2011.
The most popular models in the single-cylinder sports segment (enduro, supermoto, motocross) were the 250/310 cc (2,758 units) and the 449/511 cc (1,627 units). In Husky’s new on-road motorcycle model segment, 1,936 Nuda 900 and Nuda 900R were supplied through December, as well as 1,321 of the models TR650 Terra and TR650 Strada.
BMW Group Also Posts Highest Sales Ever in 2012
As to the larger automobile side of BMW, the BMW Group achieved its highest ever sales result in 2012, with a total of 1,845,186 BMW, MINI and Rolls-Royce vehicles delivered worldwide. This was an increase of 10.6% over the previous record year in 2011 (1,668,982). All three brands posted record sales for the year and the company strengthened its position as the leading provider of premium vehicles worldwide. The BMW Group finished the year on a strong note with 181,571 vehicles sold in December, 14.8% higher than in the same month last year (prev. yr. 158,125).
BMW sales rose 11.6% in 2012 to reach a total of 1,540,085 vehicles, the best sales level in the history of the brand (prev. yr. 1,380,384). In December, a total of 152,286 vehicles were delivered – an increase of 18.8% (prev. yr. 128,182). Global sales for MINI reached a new milestone by climbing to a record 301,526 vehicles in 2012 (+5.8%; prev. yr. 285,060). In December, sales dipped below last year’s level with 28,751 vehicles sold (-2.4%; prev. yr. 29,467). Rolls-Royce remains the clear market leader in the ultra-luxury-class segment. Sales for the full year 2012 reached a record 3,575 motor cars, the highest annual sales in the 108-year history of Rolls-Royce and the third consecutive record. Rolls-Royce also reported 534 deliveries in December (+12%).
The BMW Group underlined its strategy of a balanced distribution of sales worldwide by achieving growth on all continents in 2012. Despite the challenges in Europe, the BMW Group increased sales of its vehicles in its largest sales region to 864,812 last year (+0.8%; prev. yr. 857,792). In the region, the company achieved its best ever sales in the U.K. with a total of 174,215 vehicles (prev. yr. 167,108; +4.3%) and BMW once again claimed the title of number one premium brand in the market. BMW Group sales in the dynamic market of Russia climbed by 33.1% to a record 40,144 vehicles (prev. yr. 30,167).
In Asia, BMW Group sales soared by 31.6% last year to 491,512 vehicles (prev. yr. 373,613). Mainland China accounted for 326,444 deliveries of BMW and MINI vehicles, an increase of 40.4% over the previous year (232,586). The BMW Group posted double digit growth in several other Asian markets including South Korea (33,500; +22.3%), Middle East (21,314; +14.2%) and Japan (56,607; +18.9%).
In the Americas, the BMW Group also achieved double-digit gains in 2012 with 424,379 vehicles delivered, an increase of 11.9% on the previous year (379,332). In the U.S., BMW Group sales climbed by 13.8% to 347,583 units (prev. yr. 305,418) and BMW once again claimed the title of number one premium brand in the U.S.
Sales on the continent of Africa climbed by 14.5% in 2012 to 37,649 units (prev. yr. 32,890) and the region of Oceania increased sales by 8.0% to 23,000 vehicles (prev. yr. 21,297).
BMW Group sales in/up to December 2012 at a glance
|In December 2012||Comp to previous year||Up to/incl. December 2012||Comp to previous year|
|BMW Group Automobiles||181,571||+14.8%||1,845,186||+10.6%|