It’s impossible to do justice to BMW Motorrad’s 90 year history in just 90 seconds, but BMW attempts to give you a taste in their new 90-second video. They capture some of the most iconic machines of the last 90 years but there is definitely a bias toward more modern motorcycles and toward off-road adventure.
There are clips showing prototype boxer-twin enduros in racing trim – the forerunners to the production R80G/S that eventually led to the current best selling R1200GS models. The brand’s motorsport heritage is clear to see when the fully kitted-out ‘GS’ desert racers leap onto the screen.
Iconic touring and sports machines are also shown in action, including the 1976 R100RS; the first mass-produced, fully-faired machine on the market bought by more than 33,000 riders worldwide. There’s also the avant-garde styled, K1 of 1989 with its aerodynamic body including both front-wheel and rear-end fairing. The K1 was the first motorcycle in the world to feature a fully-controlled three-way catalytic converter.
But it’s not just bikes featured in this movie, as a classic BMW M1 ‘Supercar’ from the late 1970s puts in an appearance. And a closer look at many of the riders reveals early BMW rider clothing and equipment. Back in the 1970s, BMW was the only motorcycle manufacturer to develop rider gear as well as motorcycle helmets.
To help market the modern machines, there are clips of the C600 series of maxi-scooters, F800GT, HP4, and of course the all-new R1200GS. But it’s also nice to see stunt rider Chris Pfeiffer on the F800R and Superbike World Championship racer Marco Melandri on the S1000RR.
Take a looks at the video now and tell us what you think: