BMW Motorrad Sales Recover in February

BMW Motorrad Sales Recover in February

BMW Motorrad sales recovered from a drop in January to remain around last year’s level in February 2013. A total of 6,847 motorcycles were delivered worldwide which is up just 0.1% compared to February 2012 (6,841). Year-to-date, 11,665 motorcycles have been sold (prev. yr. 12,078) which is still off 3.4% from the first two months last year.

BMW Motorrad USA reported sales of 842 motorcycles in February, a decrease of 2.7% from the 865 motorcycles sold in February 2012. February’s performance included growth in the U.S. from the F700GS, up 24.3% with sales of 51 units compared to 41 a year ago while the recently introduced F800GT and C650GT maxi scooter contributed strongly with 38 and 60 units respectively.

2013-F700GS

Sales of BMW’s entry level GS, the F700GS, grew in the US in February compared to the F650GS the year before.

With 133,630 BMW, MINI and Rolls-Royce brand automobiles delivered worldwide (+4.7% / prev. yr. 127,638), the BMW Group achieved its best-ever February sales. A record number of 256,929 (prev. yr. 239,802) vehicles have been delivered to customers since the start of the year – an increase of +7.1% compared with the same period last year.

A total of 114,908 BMW brand vehicles were sold worldwide in February, an increase of +7.0% (prev. yr. 107,362). Year-to-date, sales are +9.2% higher at 222,207 vehicles than for the same period last year (prev. yr. 203,546). The MINI brand reported 18,527 cars delivered worldwide in February (prev. yr. 20,021/-7.5%). In the first two months of the year, 34,391 MINI cars were delivered to customers (prev. yr. 35,789 / -3.9%).

The BMW Group achieved growth in Europe last month with a total of 61,251 deliveries, an increase of 6.6% on the previous year (57,437). The company managed to offset headwinds in some European markets through gains in others, such as Great Britain/Ireland, where sales climbed 26.7% to 6,928 vehicles (prev. yr. 5,470), and in Russia where sales jumped by 28.0% to 3,261 units (prev. yr. 2,548). In Germany, BMW Group registrations were at last year’s level with a total of 17,960 (prev. yr. 18,213) vehicles. Year to date, registrations in Germany have increased by 4.5% to 36,841 vehicles (prev. yr. 35,241). In the first two months of the year, BMW Group sales in Europe increased by 7.3% to a total of 111,868 vehicles (prev. yr. 104,268).

In Asia, deliveries climbed 6.3% to 36,879 (prev. yr. 34,701) vehicles last month. A total of 23,449 units were delivered in Mainland China (prev. yr. 22,916 /+2.3%). Year to date, sales have climbed 9.0% in Mainland China to 53,846 vehicles (prev. yr. 49,421). Other Asian markets, such as Japan (7,605/+10.0%) and South Korea (5,718/+27.9%) reported significant rates of growth in the first two months of the year, to contribute to a total of 79,993 vehicles (prev. yr.: 71,123) sold in Asia year to date.

BMW Group sales in February 2013 at a glance

In Feburary 2013 Comp to previous year Up to/Incl. February 2013 Comp to previous year
BMW Group Automobiles 133,630 +4.7% 256,929 +7.1%
BMW 114,908 +7.0% 222,207 +9.2%
MINI 18,527 -7.5% 34,391 -3.9%
Rolls-Royce * * * *
BMW Motorcycles 4,818 +0.1% 34,391 -3.9%

*Rolls Royce sales are reported quarterly.

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