BMW Motorrad saw a sharp increase in revenues for the first quarter of 2013. While the motorcycle segment revenues fell by 2.7% to € 436 million (2012: € 448 million) the profit before financial result (EBIT) improved by 37.8% to € 51 million (2012: € 37 million), and profit before tax was up 35.1% to € 50 million (2012: € 37 million).
In a challenging market environment, 24,732 BMW brand motorcycles were sold worldwide during the first quarter (2012: 24,373 units) which is an increase of 1.5%. BMW’s quarterly report sites a long winter a reason for an overall decrease of 8.9% in the European motorcycle market. Sales in were down 20.7% in Spain, 19.3% in Italy, 10.6% in Great Britain, 8.2% in France and 2.1% in Germany. Sales were up in Brazil (5.5%) and Japan (24.4%).
Motorcycle sales in the United States rose by 13.9%. BMW Motorrad USA reported a 31.6% increase sales to 1,571 motorcycles in April alone (2012: 1,194 motorcycles). With 225 units compared to 113 units last year, the S1000RR continues to perform well in the US market. The recently introduced F800GT helped drive F-Series sales, up 58% compared to April 2012, with 83 units in the month. Growth in K-Series ( up 12%) came from the new 30-year edition K1300S but it was the all-new water-cooled R1200GS boxer which performed best in April with 243 units delivered to customers, driving growth of 8% in R-Series models.
Dr. Fredrich Eichiner, Member of the Board of Management of BMW AG, remarked on the future of BMW Motorrad, “Deconsolidation of Husqvarna was completed in March. For the full year, we anticipate higher year-on-year sales for BMW Motorrad – mainly thanks to the maxiscooters now fully available and the new F800GT and R1200GS models.”