BMW Motorrad has announced it will terminate its factory involvement in the FIM Superbike World Championship at the end of the 2013 season. This comes as part of a strategic realignment which started at the end of the 2012 season when they dropped their in-house factory team and choose to lend full support to the BMW GoldBet Italia team. “The main focus and some of the resources of BMW Motorrad’s commitment to sport will switch to other motorsport activities like the successful international customer sports program from 2014 on,” says the BMW Motorrad press release.
BMW Motorrad Motorsport entered the FIM Superbike World Championship in 2009. After a learning phase, it established itself as a winning team in this highly contested series. To date, the German manufacturer has celebrated 11 race wins and a total of 33 podium finishes with the race version of the BMW S1000 RR. The most successful season so far was 2012, when BMW finished runner-up in the manufacturers’ classification and fought for both the manufacturers’ and the riders’ titles until the very last race.
“BMW Motorrad Motorsport will end its involvement in the World Superbike Championship after this season,” explained Stephan Schaller, General Director BMW Motorrad. “This is consistent with the strategic realignment of our brand. BMW Motorrad will now focus on the further expansion of the very successful product portfolio over 500 cc, the expansion of product segments under 500 cc, e-mobility and the development of market potential in emerging economies like Brazil and Asia. Only those who act consistently today are well prepared for the challenges of tomorrow. BMW Motorrad will remain involved in motorsport and in doing so we will focus on the international customer sport in all its facets. I want to thank everybody who has supported us on this long and successful journey.”
“The team is a very professional and motivated group of people and I am sure they will continue to do everything to end the season on a high note,” commented Andrea Buzzoni, General Manager BMW Motorrad WSBK. “Twenty thirteen is a good year, the atmosphere within the team is great and also our riders, Marco Melandri and Chaz Davies, are doing an excellent job. We are satisfied with the current results and, of course, we will keep working hard. Therefore I am convinced we can celebrate more successes with Marco and Chaz as the season goes on. I am sorry about the decision, but I understand the strategic decision making of the company. I want to thank all the people who are involved in this project.”