BMW Motorrad once again recorded a record high in worldwide sales of motorcycles and maxi-scooters. This time eclipsing the previous August record of 7,400 units set in 2012 by 4.2% to reach 7,708 in August 2013. So far this year, BMW Motorrad has delivered 83,890 units which is an increase of 9.3% compared to the 76,729 sold during the first eight months of 2012 (another all-time record).
BMW Motorrad USA reported sales of 1,171 motorcycles in August, a decrease of 4.6% from the total of 1,227 motorcycles it sold in August 2012. With 160 customer deliveries, the new R1200GS was once again the top selling model, followed by the S1000RR (147 units) and the K1600GTL (119 units). The middleweight F700GS (+68%) and F800GS (+22%) helped drive a 90% increase in F-Series model sales with 321 units compared to 169 units in August 2012. BMW’s leadership of the maxi scooter segment was further emphasized with 51 C650GT retails while another 26 C600 Sport models were delivered to customers in August. With year on year growth of 17.5% in a negative market, BMW Motorrad is confident that the arrival of model year 2014 machines will continue to build on a positive performance after eight months.
“Despite the generally challenging conditions that characterized the European market in particular, we have still managed to achieve record sales in August,” said Heiner Faust, BMW Motorrad Head of Sales and Marketing. “This builds on the continuing positive demand for our motorcycles and maxi-scooters, in particular the brilliant success of the new R1200GS. We have never sold so many units of a new model in the first six months of sales. We have delivered 19,083 new R1200GS motorcycles throughout the world since the bike’s market launch in March 2013. This gives us the impetus for the coming months, driving us to set a new record for the year as a whole. Our model offensive continues unabated. No fewer than five new models will be unveiled to the public in the coming months.
“The production version of the first BMW electric-scooter will make its world debut at the IAA Car Show in Frankfurt, starting 10 September 2013. This sees BMW Motorrad starting a whole new chapter in the area of ‘urban mobility’. The BMW electric-scooter combines sheer pleasure and dynamism on the road with the benefits of a zero-emissions vehicle, creating a new kind of experience on two wheels. As part of the BMW Group, we will exploit the synergy effects with BMWi. Among other things, we will use the same storage modules and electronic components as the new BMW i3.”
The BMW Group also reported its highest ever sales for the month of August, with a total of 139,648 vehicles delivered worldwide, an increase of 14.8% over the same month last year (prev. yr. 121,628). Worldwide sales year-to-date also reached an all-time high with 1,246,528 vehicles sold, an increase of 7.7% over the same period in 2012 (1,157,807).
Worldwide sales of BMW brand vehicles climbed 15.6% to 118,743 units (prev. yr. 102,742) in August 2013. MINI also reported its best August figures ever with 20,653 deliveries worldwide (prev. yr. 18,672/ +10.6%). Demand for BMW Group vehicles was particularly high in Asia and the Americas, where the company achieved strong double-digit growth in the month under review.
In Asia, the company delivered 48,620 vehicles, an increase of 27.9% compared to August last year (38,002). Mainland China accounted for 34,166 deliveries, an increase of 34.6% on the previous year (25,377). Sales in South Korea climbed 37.7% to 3,810 vehicles (prev. yr. 2,766). Year to date, the BMW Group has sold 367,441 vehicles in Asia (prev. yr. 312,059/ +17.7%), including 249,160 units in Mainland China (prev. yr. 207,425/ +20.1%).
The company posted strong gains in the Americas last month with a total of 37,672 vehicles sold to customers, an increase of 29.3% on the previous year (29,142). In the U.S., a total of 30,546 BMW and MINI vehicles were delivered, an increase of 35.4% on August last year (22,553). From January through August, the BMW Group has sold 288,189 vehicles in the Americas (prev. yr. 256,838/ +12.2%), including 233,326 units in the U.S. (prev. yr. 208,268/ +12.0%).
In Europe, sales for the BMW Group were slightly lower than August last year, with 48,218 vehicles delivered (prev. yr. 49,354/ -2.3%). The company reported a total of 20,241 registrations in Germany, a plus of 12.8% compared to the previous year (17,952). Year to date, company sales have remained stable in Europe with a total of 548,148 vehicles delivered to customers (prev. yr. 547,378/ +0.1%). In Germany, 180,262 BMW Group vehicles were registered from January through August (prev. yr. 185,849/ -3.0%).
BMW Group sales in/up to August 2013 at a glance
|In August 2013||Comp to previous year||Up to/incl. August 2013||Comp to previous year|
|BMW Group Automobiles||139,648||+14.8%||1,246,528||+7.7%|
*Rolls Royce sales are reported quarterly.