BMW Motorrad worldwide sales were up slightly in September 2013 compared to the previous year. A total of 9,264 vehicles were sold which is up 0.5% from the 9,215 sold in September 2012. Those 2012 sales were 7.0% jump over 2011 so a modest increase this year isn’t unexpected. After nine months, BMW Motorrad sales are 8.4% above the previous year. A total of 93,154 motorcycles and maxi scooters have been supplied worldwide (prev. yr.: 85,944 units/+7,210 units).
Heiner Faust, BMW Motorrad Head of Sales and Marketing says, “From April up to and including August 2013 we were able to achieve five new sales records in succession. In September, too, we are a few units above the record figure of September 2012, which was especially positively influenced by the market launch of the two maxi scooters. All in all, our sales are well above last year. In spite of the ongoing weak demand on the European markets, we are confident that we will be able to finish 2013 with another all-time high. The serial production version of the BMW C evolution saw its world premiere at the Frankfurt Motor Show (IAA). The first electrically powered BMW Motorrad maxi scooter complements our range in the area of Urban Mobility and will be supplied to customers from the first half of 2014. Our firework display of new models continues unabated. Today, October 7th 2013, we are showing pictures of the new BMW R1200GS Adventure for the first time. The successor model to our best-seller builds on the high off-road and touring capabilities of the BMW R1200GS and will be the new leading solution for touring riders with off-road leanings, globetrotters and travel enduro enthusiasts. And on October 16th we will be presenting the eagerly awaited, entirely new flat twin motorcycle which bears within it the genes of 90 years of BMW Motorrad history. Both bikes will be presented to the public in November at the 71st International Motorcycle Show in Milan (EICMA) and will go out to dealerships in spring 2014.”
Meanwhile the BMW Motorrad USA dealer saw a huge 20.9% increase in year-over-year September sales. A total of 955 motorcycles were sold in September 2013 compared to 790 motorcycles sold in September 2012. The new for 2013 F800GT and F800GS Adventure helped drive growth of 36% in F-Series machines with 262 deliveries compared to 193 units in September 2012. R-Series growth came from the R1200RT (+27%) with 76 retails compared to 60 last year, with the new R1200GSW helping drive a 24% increase in boxer sales with 318 total retails compared to 256 last year. BMW Motorrad USA had good maxi scooter sales with 64 retails in September. With year on year growth of 17.8 percent in a negative market, BMW Motorrad says they are ideally placed to take advantage of the influx of 2014 model year machines in the final quarter.
The BMW Group continued its successful course in September with another record month in sales. With 189,675 (prev. yr. 177,726) BMW, MINI and Rolls-Royce vehicles delivered worldwide, sales were 6.7% higher than in the same month last year. In the first nine months of 2013, sales increased by 7.5% to the new all-time high of 1,436,178 vehicles (prev. yr. 1,335,502).
BMW brand worldwide sales climbed by 7.6% to 158,029 vehicles in the month under review (prev. yr. 146,852). MINI posted its best ever September sales with 31,313 vehicles delivered worldwide (prev. yr. 30,563/ +2.5%). Sales of Rolls-Royce Motor Cars in the first three quarters of the year totalled 2,300 units (prev. yr. 2,326/-1.1%).
BMW Group sales in/up to September 2013 at a glance
|In September 2013||Comp to previous year||Up to/incl. September 2013||Comp to previous year|
|BMW Group Automobiles||189,675||+6.7%||1,436,178||+7.5%|
*Rolls Royce sales are reported quarterly.