Launch of BMW Motorcycle Production in Thailand

Launch of BMW Motorcycle Production in Thailand

BMW has announced the official start of production of the BMW F800R at the Rayong assembly plant in Thailand. “The BMW Group plant Rayong is the only plant in our global production network with 28 locations in 13 countries, in which the three brands — BMW , MINI and BMW Motorrad — are finished together,” says Harald Krüger, Member of the Board of management of BMW AG, production. The Rayong produced F800R will be available only in Thailand initially. In the future, sales may extend to other Asian countries which would help lower BMW’s transportation costs.

From left, Heiner Faust, Head of Sales and Marketing BMW Motorrad; Stephan Schaller, Director of BMW Motorrad; Matthias Pfalz, Head of BMW Group Thailand.

From left, Heiner Faust, Head of Sales and Marketing BMW Motorrad; Stephan Schaller, Director of BMW Motorrad; Matthias Pfalz, Head of BMW Group Thailand.

Heiner Faust and Stephan Schaller with Kamolchart Pravitra, Director of BMW Motorrad Thailand (center).

Heiner Faust and Stephan Schaller with Kamolchart Pravitra, Director of BMW Motorrad Thailand (center).

Stephan Schaller, head of BMW Motorrad said, “The motorcycle assembly in Rayong is another important step in the implementation of the global growth strategy of BMW Motorrad. Local production of the BMW F800R increases our market presence in Thailand. We expect to be able to significantly increase sales in this growing market in the coming years. The mid-range model now marks the beginning of a model initiative at the new location.”

BMW Motorrad has been selling motorcycles in Thailand since 2001 but had to ship them from Germany. Moving production to Thailand will help lower BMW’s costs and allow them to offer Thai customers more attractive pricing. The first F800R motorcycles to be produced in Thailand will go on sale in the first quarter of 2014.

The BMW Group plant Rayong opened in 2000. The approximately 75,000-square-foot assembly plant is located on the east coast of Thailand, Amata City Industrial Park (Rayong province), about 70 miles (115 km) from Bangkok. Last year, the assembly plant produced 6,065 vehicles — MINI countryman, BMW 3 series, BMW 5 series, BMW 7 series, BMW X1 and BMW X3 — with 278 employees. Since opening, the BMW Group has invested around 50 million Euros in the plant.

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