BMW Motorrad has achieved an all-time annual sales high for the third time in a row. Worldwide the company sold 115,215 motorcycles and maxi scooters — an increase of 8.3% compared to 106,358 sold in the previous record year of 2012. BMW Motorrad finished off 2013 with a 4.5% increase in year-over-year December sales with a monthly total of 6,343 vehicles.
Stephan Schaller, President BMW Motorrad, said, “Never before in the 90-year history of the company have we supplied so many vehicles. With a significant increase of 8.3% as compared to the previous year, we have achieved an all-time sales high and supplied more than 115,000 vehicles to our customers worldwide. I should like to thank all our customers most sincerely for the trust they have placed in us. Due to the high level of popularity of our motorcycles and maxi scooters we have been able to achieve growth in all sales regions. This demonstrates that our product offensive has put us on the right course. In some markets growth reached double figures, such as the USA and Russia. Germany remains our most successful individual market. However, we saw very positive sales developments in South America and Asia, too. And despite the difficult market environment that persists in Europe, we once again asserted and further extended our market leadership in the relevant capacity segment over 500 cubic centimeters in Germany, Spain and Italy. In the crisis-ridden markets of Italy and Spain we were able to achieve growth for the first time in years despite the fact that the market as a whole was heavily in decline in those countries.”
With 21,473 vehicles sold (prev. yr.: 20,516 units), BMW Motorrad achieved growth in Germany of 4.7% as compared to the previous year. This has meant further expansion of market leadership in the over 500cc segment in their domestic market. The market share in the past fiscal year was 25.5%.
The USA follows in second position with 14,179 vehicles sold, a 17.6 percent increase over 2012. With 2,000 more BMW motorcycles sold than in 2012, this makes 2013 the second best year in Motorrad’s history in the US. BMW Motorrad USA is looking forward to an all-time record in 2014 with the introduction of five new models in the first quarter. In December, the BMW Motorrad USA dealer network reported 1,101 motorcycles sold, an increase of 19.9% from the total of 918 motorcycles sold in December 2012.
Next in order of the largest individual markets come France and Italy, each with over 10,000 vehicles sold, and these are followed by Brazil and the UK. In the latter market, BMW Motorrad achieved growth of almost 15% as compared to 2012, moving up to second position in the market ranking with a share of 15.8% (prev. yr.: 3rd position).
R1200GS: the most successful BMW motorcycle.
The most successful model in 2013 with almost 30,000 vehicles sold was once again the R1200GS. Well over 25,000 of those were the new water-cooled version, making 2012 the best first sales year of any new model in the history of BMW Motorrad.
It is followed in second place by the BMW F800GS with 10,166 units sold. Third place goes to the F700GS, of which 7,155 were sold. Sales of the 1000cc supersports models S1000RR and HP4 were also successful. In 2013 just under 6,800 Double R and almost 2,700 HP4 models were supplied to customers. According to BMW Motorrad, sales of the R1200RT and the R1200GS Adventure were also excellent in the last year before their model changes.
A look ahead to 2014 for BMW Motorrad
BMW Motorrad gets started in 2014 with a large product portfolio with models in the Sport, Tour, Roadster, Enduro and Urban Mobility to suit every taste. What’s more, a range of new products are due to go on the market in 2014. In the Roadster segment this includes the new BMW R nineT and S1000R. The successors to BMW’s core R1200RT and R1200GS Adventure variant are also due to go on the market as of this spring. The same applies to the new BMW K1600GTL Exclusive. BMW Motorrad also ushers in a whole new era in the area of urban mobility with the BMW C evolution electric scooter.
Stephan Schaller added, “On the basis of our ongoing product offensive, we can look ahead to the upcoming motorcycle season with positive expectations. We are confident of being able to achieve our fourth all-time sales high in succession.”
BMW Group posts record sales for 2013
On the automobile side, the BMW Group sold more vehicles in 2013 than ever before in the company’s history as well. A total of 1,963,798 BMW, MINI and Rolls-Royce vehicles were delivered worldwide, an increase of 6.4% from the previous record year of 2012 (1,845,186). All three brands reported record deliveries for 2013 and the company strengthened its position as the world’s leading manufacturer of premium vehicles. The BMW Group finished the year strongly, with a total of 186,786 vehicles sold in December, an increase of 2.9% over the same month last year (181,571 units).
The BMW Group continued its strategy of a balanced distribution of sales worldwide in 2013. Despite challenging economic conditions in many European markets, the BMW Group was able to maintain volumes in its largest sales region at the same level as last year, with 858,990 units delivered (prev. yr.: 864,812/ -0.7%). The company achieved its best-ever sales in the U.K. with a total of 188,837 vehicles sold (prev. yr.: 174,215/ +8.4%). BMW Group sales in the dynamic Russian market also climbed by 11.8% to a record 44,871 vehicles (prev. yr.: 40,144).
In Asia, BMW Group sales rose by 17.3% last year to 576,616 vehicles (prev. yr. 491,512). Mainland China accounted for 390,713 deliveries of BMW and MINI vehicles, an increase of 19.7% over the previous year (326,444). The BMW Group posted double- digit growth in many other Asian markets, including South Korea (+18.1% / 39,558), Japan (+13.4% / 64,216) and the Middle East (+15.4% / 24,596).
In the Americas, the BMW Group recorded strong gains in 2013, with 462,891 vehicles delivered. This represents an increase of 9.1% over the previous year (424,379). In the U.S., BMW Group sales climbed by 8.1% to 375,782 units (prev. yr.: 347,583). The BMW Group also reported particularly robust growth in Brazil in 2013 (+ 69.5% / 17,011 units).
Sales on the African continent were 5.7% lower than the previous year, with a total of 35,489 vehicles delivered to customers (prev. yr.: 37,649); the region of Oceania increased sales by 12.8% to 25,939 units (prev. yr.: 23,000).
BMW Group sales in/up to December 2013 at a glance
|In Dec. 2013||Comp. to prev. year||Up to/incl. Dec. 2013||Comp. to prev. year|
|BMW Group Automobiles||186,786||+2.9%||1,963,798||+6.4%|