BMW Motorrad reports they were the “overall winner” with two category wins and three other “podium” placements in the customer satisfaction survey among motorcycle owners carried out by the Motorcycle Industry Council in the USA. The survey consisted of a written questionnaire that was sent out last fall to a total of 50,303 owners of 10 motorcycle brands who had purchased a new motorcycle between September 1st, 2012 and June 30th, 2013.
BMW Motorrad ranked first in the category of production quality, with BMW Motorrad customers giving a high rating to finish, engine and power transmission, suspension, brakes and controls. The warranty and guarantee category was also won by BMW Motorrad.
Meanwhile BMW Motorrad finished second in sales and consultation, with positive ratings being awarded for the model range available and the presentation of BMW Motorrad models at dealerships. BMW Motorrad also gained second place in the area of product satisfaction. In addition to ride comfort, design and user friendliness, interviewees especially appreciated the engines and drive systems of BMW motorcycles as well as their ride and handling properties.
BMW Motorrad came third in the area of service, where the work quality, personnel and the punctuality of BMW Motorrad dealers were praised. Regarding the criterion of purchase and maintenance costs, BMW Motorrad customers rated the excellent resale value of BMW motorcycles especially high. BMW Motorrad customers also commented on their brand loyalty. Here, 80 percent were able to recommend BMW Motorrad to others.
“We are very pleased to have achieved the top ranking in the Motorcycle Industry Council satisfaction survey: this confirms our clear customer and quality orientation. At the same time, the award is an incentive for BMW Motorrad to continue to improve,” said Carsten Saager, Head of Quality, BMW Motorrad.
The Motorcycle Industry Council, with its headquarters in Irvine, California, has operated under this name since 1970 but celebrates its one hundredth anniversary this year. Its members include motorcycle and accessory manufacturers, dealers and importers as well as motorcycle service companies and the motorcycle press.