In February, BMW Motorrad once again achieved record sales with 8,098 motorcycles and Maxi-Scooters delivered to customers worldwide (previous year: 6,847 units) — a growth of 18.3% year-over-year. Deliveries for January and February amount to a total of 13,536 vehicles (previous year: 11,665 units). This corresponds to an increase in sales of 16%.
Heiner Faust, Director of Sales and Marketing at BMW Motorrad said, “This February is the fourth record-selling February in company history in succession. Worldwide demand was satisfyingly high. Expectations for the season are optimistic based on our customers’ positive reactions and due to the successful sales figures of the first two months of the year.”
The water-cooled R1200GS remains the top selling bike in the BMW Motorrad range. The new R1200GS Adventure and the R1200RT, which have been on sale since the beginning of February, followed closely behind. From the middle of March customers will have two more new products in the Roadster segment to choose from: the R NineT and the S1000R. The C evolution electric scooter will supplement the BMW Motorrad product range starting in May.
In the USA, the introductions of the all new R1200RT and R1200GS Adventure, saw BMW Motorrad USA reporting sales of 935 motorcycles in February. An increase of 11% over February 2013. Year-to-date, BMW Motorrad USA sales are up 6% to 1,526 units compared to 1,439 units in the first two months of 2013. With the first release of two additional new models in March, the R nineT and the K1600GTL Exclusive, BMW Motorrad dealers expect strong first quarter performance.
On the automobile side, the BMW Group achieved its best-ever February sales result with 141,093 BMW, MINI and Rolls-Royce brand vehicles delivered worldwide (prev. yr. 133,631/ +5.6%). A record number of 273,999 (prev. yr. 256,933) automobiles have been delivered to customers since the start of the year – an increase of 6.6% compared with the same period last year.
BMW enjoyed its best ever February: 124,839 BMW brand vehicles were delivered to customers, an increase of 8.6% (prev. yr. 114,909). Year-to-date sales rose 8.9% with 242,017 BMW brand vehicles delivered compared with the same period last year (222,211). February saw 15,975 MINIs delivered to customers (prev. yr. 18,527/ -13.8%). The sales slow-down is due to the model change-over with the new MINI, which will go on sale from mid-March.
The BMW Group maintained or increased sales in almost all regions in February, in line with the corporate strategy of balanced growth worldwide. Deliveries of BMW and MINI models in Asia increased by 22.8% to 45,292 vehicles (prev. yr. 36,879). Sales for the region in the first two months of 2014 rose 20.2% to 96,133 (prev. yr. 79,993). In mainland China, sales in February rose 29.1% with 30,281 deliveries (prev. yr. 23,449). Japan also saw growth of 29.1% with 5,622 vehicles delivered to customers (prev. yr. 4,355) and in South Korea 3,435 BMW and MINI vehicles were delivered in February, an increase of 17.3% (prev. yr. 2,928).
In the Americas, a total of 30,490 BMW and MINI vehicles were delivered to customers in February (prev. yr. 30,902/ -1.3%). Sales for the year-to-date rose 1.0% to 56,467 models delivered (prev. yr. 55,923). In the USA, sales for the first two months of 2014 remained stable, with a total of 45,272 deliveries (prev. yr. 45,808/ -1.2%) compared with the same period last year. Sales in Brazil for the year-to-date increased by an impressive 54.0% to 2,420 (prev. yr. 1,571) and deliveries in Mexico in the first two months of 2014 rose by 14.3% to 2,194 (prev. yr. 1,920).
The continuing headwinds in Europe continue to make themselves felt with 60,321 BMW and MINI models delivered in February (prev. yr. 61,253/ -1.5%). Sales for the first two months of 2014 are on a par with the previous year with a total of 111,654 deliveries (prev. yr. 111,870/ -0.2%). Sales in Scandinavia continue to grow significantly, increasing 15.2% compared with the first two months of last year with a total of 6,551 vehicles delivered in the year to date (prev. yr. 5,499).
BMW Group sales in February 2014 at a glance
|In February 2014||Compared with previous year||Up to and including February 2014||Compared with previous year|
|BMW Group Automobiles||141,093||+5.6%||273,999||+6.6%|
*Rolls Royce sales are reported quarterly.