In the first three months of this year, BMW Motorrad sales were higher than any first quarter before. Sales through March came to a total of 28,719 vehicles (previous year: 24,732 units), making for an increase of 16.1%. In March alone, 15,183 motorcycles and maxi scooters (previous year: 13,067 units) were supplied to customers worldwide. With an increase of 16.2% as compared to the previous year, this was also the best monthly sales performance in the history of the company.
Heiner Faust, BMW Motorrad Head of Sales and Marketing said, “We got off to an excellent start to the new motorcycle season with a sales increase of 16.1% as of March. In the first three months of this year we have supplied more motorcycles and maxi scooters than ever before in a first quarter. What is more, last month was the most successful in the company’s history with 15,183 vehicles sold and an increase of 16.2%. Never before have we sold as many vehicles in March.”
The positive result was due to the high level of demand worldwide — this includes Europe where demand had been low due to economic conditions. The southern European markets are seeing significant growth as compared to the previous year. The strongest individual market for BMW Motorrad continue to be Germany, followed by the US, France, Italy, Brazil and Spain.
“Based on this excellent quarterly result we have positive expectations of the upcoming months,” concluded Heiner Faust.
BMW Motorrad USA reported sales of 1,567 motorcycles in March, an increase of 2.8% from the total of 1,525 motorcycles sold in March 2013. Growth came principally from the R-Series thanks to the introduction of the all-new R nineT and recently launched R1200GS Adventure and R1200RT with 195, 179 and 165 sales respectively. Together with another impressive result from the liquid-cooled R1200GS, sales grew by 68% with a total of 782 boxer motorcycles delivered compared to 465 in 2013. Despite extensive shipping delays as a result of the continued wintery weather on the east coast, March also saw the debut of the K1600GTL Exclusive and S1000R with both models now reaching riders across the country.
On the automobile side, the BMW Group sold 212,908 BMW, MINI and Rolls-Royce vehicles in March – also the company’s best-ever monthly result. It’s a significant 11.3% increase on the previous all-time monthly high in March last year (191,269 units). A new high for the first quarter of the year was also achieved with a total of 487,024 vehicles delivered in the first three months of 2014 (prev. yr. 448,200 / +8.7%).
Worldwide sales of BMW brand vehicles rose 16.9% to 186,126 in March, making it the brand’s most successful month ever (prev. yr. 159,195). Sales for the first three months of the year reached 428,259, an increase of 12.3%. Due to the current model-change — the new MINI arrived in dealerships at the end of March — sales of MINI brand vehicles have decreased in line with expectations during the first quarter of 2014. Deliveries for the first three months of the year were down 12.5% (57,868 /prev. yr. 66,156) with sales in March down 16.9% to 26,382 units (prev. yr. 31,765).
Rolls-Royce retains its position as the world’s leading manufacturer of super-luxury motor cars. Following a fourth successive record year in 2013, sales in the first quarter are up significantly year-on-year. In total, 897 Rolls-Royce motor cars were delivered to customers across the globe (prev. yr. 642 / +39.7%).
The BMW Group made gains in many markets in the first quarter with the main three sales regions all recording an increase in sales. Sales of BMW and MINI vehicles in Asia rose 21.8% to 158,120 (prev. yr. 129,866). Mainland China saw deliveries jump 25.4% in the first three months of the year (107,951 / prev. yr. 86,070). A similar increase was achieved in Japan, with 18,888 units delivered (prev. yr. 14,990 / +26.0%) and strong growth was also recorded in South Korea, where sales increased 19.0% (10,587 / prev. yr. 8,900) in the first quarter.
The Americas saw an increase in BMW and MINI deliveries of 3.4% in the first quarter (99,606 / prev. yr. 96,318). Sales in the USA grew 2.6% with a total of 81,034 vehicles delivered to customers (prev. yr. 78,957). Customer deliveries in Brazil, where the BMW Group will be opening a new plant later this year, jumped 50.8% in the first three months of the year with 4,184 vehicles sold (prev. yr. 2,774).
Despite continuing headwinds in some markets, Europe also recorded a slight growth in sales with deliveries for the first quarter up 3.3% (214,031 / prev. yr. 207,130). The BMW Group’s home market, Germany, grew 0.5% in the first quarter with 64,183 vehicle registrations (prev. yr. 63,886). Sales in Scandinavia continued to grow strongly with 10,810 vehicles delivered to customers in March (prev. yr. 8,840 / +22.3%).
BMW Group sales in/up to March 2014 at a glance
|In March 2014||Compared to previous year||Up to/incl. March 2014||Compared to previous year|
|BMW Group Automobiles||212,908||+11.3%||487,024||+8.7%|
|Rolls-Royce Motor Cars||400||28.6%||897||+39.7%|
Motorcycle Sales BMW of North America, LLC, March 2014
|March 2014||March 2013||%||YTD 2014||YTD 2013||%|