BMW Motorrad posted its best ever July sales result last month with 11,661 vehicles sold. Compared to July 2013 — a record month at the time with 11,241 units sold — customers picked up 3.7% more motorcycles and maxi scooters. Through July, worldwide sales likewise reached a new all-time high at 82,639 units sold, an increase of 8.5% (previous year: 76,128 units).
Heiner Faust, BMW Motorrad Head of Sales and Marketing said, “We once again achieved a new all-time retail high in July. With growth of 8.5% as per July we are also on course for a new all-time annual record for the year as a whole. Based on the first seven months of the year, sales are developing positively worldwide.”
Germany continues to be the strongest single BMW Motorrad market with 14,016 vehicles sold (previous year: 13,658 units) giving it 17% of total sales volume. The second largest market is the USA with sales of 10,158 vehicles (previous year: 9,402 units) and a 12.3% volume share. These are followed in third and fourth positions by the European markets of Italy and France with 8,470 and 7,601 motorcycles and maxi scooters sold respectively.
“The success of the first seven months is based on the ongoing healthy demand for our motorcycles and maxi scooters and shows just how popular our current model range is among customers,” said Heiner Faust.
The ranking of the best-loved BMW motorcycles still has the R1200GS at the top, followed by its brother, the R1200GS Adventure. BMW says the other boxer models and the new models of the current motorcycle season are also in high demand.
While BMW Motorrad USA sales are up 6.5% for the year (9,651 units sold versus 9,064 through July 2013), they reported a 3.3% drop in sales for July 2014 (1,301 units) compared to July 2013 (1,346 units). This may be attributed to the inability to sell the new R1200RT with Dynamic ESA while waiting replacement parts for the defective and recalled rear ESA shock absorber. The RT is popular in the US but the R1200GS remains the brand’s best selling model with 162 units, closely followed by the S1000RR with 135 retails. The new for 2014 R1200 GS Adventure also featured strongly, outselling its predecessor by 2%, with 132 deliveries compared to 129 in July of last year. With 275 retails compared to 163 last year, S-Series performance increased by 69% thanks to the arrival of the final production of the HP4 with 73 deliveries in the month.
On the four wheel side, sales of BMW Group vehicles achieved a new high for the month of July with a total of 163,959 vehicles delivered worldwide, an increase of 7.6% over the same month last year (prev. yr. 152,351). Global sales for the year-to-date are also the best ever with 1,184,170 vehicles delivered to customers in the first seven months of the year (prev. yr. 1,106,852 / +7.0%).
Global sales of BMW brand vehicles rose 8.4% to 139,399 units in July (prev. yr. 128,596), bringing the year-to-date total to 1,025,747 – it’s the first time the brand has sold over a million vehicles this early in the year (prev. yr. 932,823 / +10.0%). MINI sales have rebounded in July making it the brand’s best July ever. A total of 24,259 vehicles were delivered to customers worldwide (prev. yr. 23,515 / +3.2%) and this positive trend is expected to continue in the second half of the year.
Sales of BMW and MINI vehicles continued to grow steadily in the Americas. Year-to-date, the region posted a sales plus of 3.6% with a total of 259,658 vehicles delivered (prev. yr. 250,517). In the USA, sales for the first seven months of the year totaled 213,754 vehicles, an increase of 5.4% on the same period in 2013 (prev. yr. 202,780).
BMW Group sales in/up to July 2014 at a glance
|July 2014||Compared to previous year||Year-to-date||Compared to previous year|
|BMW Group Automobiles||163,959||+7.6%||1,184,170||+7.0%|