New October Sales Record for BMW Motorrad

New October Sales Record for BMW Motorrad

Sales for BMW Motorrad are 7.4% ahead of the previous year after 10 months. As of October, 109,052 motorcycles and maxi-scooters were delivered (previous year: 101,530 units). Sales in that month rose by 5.5% to a new record for October of 8,835 vehicles (previous year: 8,376 units).

“Demand for our motorcycles worldwide is developing very positively,” said Heiner Faust, Head of Sales and Marketing at BMW Motorrad. “This puts us on track for the fourth sales record in a row for the year 2014 as a whole.”

R1200RT-2014-044
BMW R1200RT
S1000R-2014-087
BMW S1000R

BMW Motorrad USA reported sales of 1,215 motorcycles in October, a new high for the brand for the month of October and an increase of 13.9% above the total of 1,067 motorcycles sold in October 2013. The R1200RT was the best selling model with 215 units sold in the month and the new-for-2014 R1200GS Adventure and R nineT also featured strongly, with 157 and 118 units respectively.  R-series sales increased by 44% over 2013 with 646 bikes delivered compared to 448 a year ago. The new-for-2014 S1000R naked superbike helped grow S-series volume by 42% with 201 units delivered to customers in September compared to 142 last year. BMW Motorrad USA continues to perform ahead of last year, up 5.1% after 10 months.

Demand for BMW Group vehicles increased in October with global sales for the month higher than ever before. A total of 184,297 BMW, MINI and Rolls-Royce automobiles were delivered worldwide (prev. yr. 165,854 / +11.1%). In the first ten months of the year, BMW Group sales rose 7.0%, totalling 1,714,197 vehicles (prev. yr. 1,602,020). The BMW Group in the U.S. (BMW and MINI combined) reported October sales of 35,902 vehicles, an increase of 7.9% from the 33,274 vehicles sold in the same month a year ago. Year-to-date, US sales are up 6.1% to 311,681 in the first 10 months of 2014 compared to 293,804 in the same period in 2013.

Sales of BMW brand vehicles climbed 10.8% worldwide to total 155,120 vehicles in October, a new high for the month (prev. yr. 140,060). The brand also achieved a new record for the first 10 months of the year with 1,474,632 vehicles delivered to customers, an increase of 9.3% on the same period last year (1,349,644).

MINI brand reversed its sales decline with its best October sales ever. A total of 28,834 vehicles were delivered to customers worldwide, an increase of 13.4% compared to the same month last year (25,420). Sales of the all-new third-generation core MINI three-door model leapt 53.7% compared to last October (15,920 / prev. yr. 10,361). Year-to-date MINI sales still reflect the model change earlier this year; deliveries total 236,363, down 5.3% compared to the first ten months of last year (249,702).
 
BMW Group sales in/up to October 2014 at a glance

  In October 2014 Comp. to previous year Up to/incl. October 2014 Comp. to previous year
BMW Group Automobiles 184,297 +11.1% 1,714,197 +7.0%
BMW 155,120 +10.8% 1,474,632 +9.3%
MINI 28,834 +13.4% 236,363 -5.3%
BMW Motorrad 8,835 +5.5% 109,052 +7.4%

 

 

Leave a reply