Shell to Supply BMW-Branded Oils

Shell to Supply BMW-Branded Oils

Shell has announced they have been chosen by BMW AG to be the only recommended supplier for aftermarket engine oils starting in 2015 for BMW, BMW i, BMW M, MINI and BMW Motorrad brands. The agreement means Shell will produce and supply BMW’s branded engine oils available at BMW’s network of more than 3,500 dealers in more than 140 countries including the USA, UK, South Africa and Germany.

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shell oil pourShell says their oils are “underpinned by Shell’s PurePlus Technology. Shell PurePlus Technology is a breakthrough in how engine oils are formulated. It is a patented gas-to-liquid (GTL) process, developed over 40 years of research, which converts natural gas into a crystal-clear base oil.” Base oil, which is usually made from crude oil, is the main component of finished oils. Shell oil is produced in Qatar under a partnership between Shell and Qatar Petroleum.

Mark Gainsborough, Executive Vice President for Shell Lubricants, said, “We are honored to become the BMW’s recommended supplier of aftermarket engine oil. We look forward to jointly supplying, distributing and marketing these oils, as of start 2015.

“This is recognition of the benefits of Shell’s engine oil expertise and cutting-edge technology by one of the world’s leading premium manufacturer of automobiles and motorcycles. This includes an acknowledgment of the value of our most recent innovation: Shell PurePlus Technology for premium engine oils.

“This deal brings two leading brands together to offer the best of performance and technology to BMW service customers. Both companies have a very strong commitment to premium products and services, giving us much in common.”

Castrol had produced BMW’s oils as a strategic partner since 1999. Castrol was also involved as a BMW Motorsport sponsor.

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