BMW Motorrad achieved records sales in 2014 — the fourth year in a row of new record sales — with 123,495 motorcycles and scooters delivered to customers. This is an amazing increase of 7.2% compared to the 115,215 units sold in the already strong 2013. In December, deliveries rose by 10.9% to 7,032 units (previous year: 6,343 units).
Germany continues to be the most successful single market for the Bavarian brand. A total of 21,714 vehicles, roughly a fifth of all sales, were in the home market last year. BMW Motorrad was, once again, the market leader there with a market share of over 25%.
The USA follows in second place with 15,301 vehicles sold — an increase of 1,201 sales over the previous year. BMW Motorrad USA reported 1,232 motorcycle sales in December, an increase of 11.9% above the 1,101 motorcycles sold in December 2013. The new-for-2014 R1200RT was the best performing model in the month with 207 deliveries, helping drive growth of 17% in R-Series sales with 477 boxers sold compared to 408 a year ago. A further 202 sales of the S1000RR drove growth of 80% in S-Series with 254 units sold compared to 141 in December 2013. As a result, BMW Motorrad USA finished the year with its best performance in more than decade and 5.4% ahead of last year.
The next largest single markets are France (11,600) and Italy (10,487). Brazil continued to perform strongly with 7,603 units. In the 500cc and above market segment, BMW Motorrad remained the market leader not only in Germany but also in Italy and Spain.
Stephan Schaller, President of BMW Motorrad, said, “We can look back on a successful year. For the first time in company history, BMW Motorrad sold more than 120,000 vehicles. This is an increase of 7.2% compared to the already outstanding result of the previous year and is the fourth year of record sales in a row. I would like to express my sincere thanks to all our customers for the trust they have placed in BMW Motorrad.”
In 2014 we launched no less than five new models worldwide. These made a major contribution towards achieving the positive sales numbers. With the R nineT we seem to have our finger firmly on the pulse of many BMW Motorrad fans. It got off to a phenomenal start and leapt to fourth place in our bestseller ranking right from the start. This success exceeded our own expectations. BMW Motorrad also ushers in a whole new era in the area of urban mobility with the BMW C evolution. The electric Maxi-Scooter is the first vehicle of its type for BMW Motorrad. It builds on the experience and innovations of the BMW Group and represents an integral part of our sustainability strategy. Almost 550 units have been sold since last May. The good level of acceptance by our customers shows that we have chosen the right approach with this first step towards electric mobility,” says Schaller.
The most popular BMW Motorrad models with over 40,000 units sold worldwide are the R1200GS (24,380) together with its sister model, the R1200GS Adventure (16,242). The BMW R1200RT takes third place with 12,140 units sold. In fourth, The R nineT sold exceptionally well. In its first year of sales, 8,488 units were already delivered worldwide. With more than 10,000 units sold, the S1000R and the S1000RR both achieved an outstanding sales result. The middle range models F800GS/GS Adventure (7,040/4,278 units) and F700GS (6,499 units) as well as the F800R (3,953 units) and F800GT (3,901 units) also remain very popular. The C650GT and C600 Sport (6,391 units) maxi scooters were also well received.
The upcoming season will see additional new models and new technology. The new S1000RR will be for sale at dealers from spring 2015. The next generation of the supersports bike offers increased engine output, a 8.8 lb. (4 kg) weight reduction and even greater usability. With the S1000XR, BMW Motorrad will be launching the fourth in the S-series of high-performance, sports-oriented motorcycles with four-cylinder inline engines. It attempts to combine the qualities of the BMW Motorrad’s GS, Touring and Sports models to create a new breed of motorcycle – the Adventure Sport. Two new boxers will be available next year as well, the revised R1200R and return of the R1200RS. And finally, BMW Motorrad has updated the F800R roadster.
“BMW Motorrad continues on its course of growth,” says Stephan Schaller. “We will win over new customers for the brand, enter into new segments and expand our portfolio further. Our aim is to achieve record sales in 2015.”
BMW Group sells more than 2 million vehicles globally in 2014
Meanwhile on the automobile side, the BMW Group also saw its fourth record sales year in a row by delivering more than two million vehicles to customers in 2014. A total of 2,117,965 BMW, MINI and Rolls-Royce vehicles were sold, more than ever before in the Group’s history (prev. yr. 1,963,798 / +7.9%). All of the company’s brands finished the year strongly with sales in December up 15.2% — a total of 215,217 vehicles were delivered in the last month of the year (prev. yr. 186,786).
The BMW brand saw its best year ever in 2014. Deliveries of BMW vehicles totalled 1,811,719, an increase of 9.5% on the previous year (1,655,138). Sales in December also achieved a new high, up 14.2% on the same month last year (177,954 / prev. yr. 155,835). Despite the change in the core MINI model this year, annual sales remained around last year’s record level with a total of 302,183 vehicles delivered to customers (prev. yr. 305,030 / -1.0%). Rolls-Royce Motor Cars announced record sales results for a fifth consecutive year, with 4,063 units (prev. yr. 3,630 / +11.9%) sold globally during 2014, more than ever before in the brand’s 111-year history.
In Europe, a total of 913,803 BMW and MINI brand vehicles were delivered to customers (prev. yr. 858,990 / +6.4%). All European markets have experienced growth in 2014. The BMW Group’s home market, Germany, saw sales increase 1.7% across the year with 273,433 new vehicles registered (prev. yr. 268,838). Sales in the region’s second biggest market, Great Britain, grew 8.4% in 2014 (204,749 / prev. yr. 188,837) while a total of 67,449 BMW and MINI vehicles were delivered in France, an increase of 5.3% (prev. yr. 64,082).
Sales of BMW and MINI vehicles in Asia grew by 13.8% in 2014 with sales totalling 656,395 (prev. yr. 576,616). This level of sales growth was reflected in the December figures – deliveries in the last month of the year totalled 61,295 (prev. yr. 54,546 / +12.4%). The year saw sales in Mainland China grow by 16.7%, with a total of 455,979 BMW and MINI vehicles delivered to customers (prev. yr. 390,713). Strong sales growth was also experienced in South Korea, where 46,400 customer deliveries were made, an increase of 17.3% on the previous year (39,558).
Sales growth of 3.9% was recorded at year-end in the Americas (481,056 / prev. yr. 462,891). The USA was the region’s main growth driver in 2014, annual sales there were up 5.3% to total 395,850 (prev. yr. 375,782). Canada also saw positive growth of 1.2% (38,188 / prev. yr. 37,723) while sales in Mexico increased by 6.5% compared with the previous year (14,902 / prev. yr. 13,992).
Double-digit growth was recorded in the Middle East region with a total of 30,148 BMW and MINI vehicles sold in 2014, an increase of 22.6% compared with the previous year (24,596). December sales in the region were up 30.4% with a total of 2,511 vehicles delivered to customers in the last month of the year (prev. yr. 1,926).
BMW Group sales in/up to December 2014 at a glance
|In December 2014||Comp. To previous year||Up to/incl. December 2014||Comp. To previous year|
|BMW Group Automobiles||215,217||+15.2%||2,117,965||+7.9%|