BMW Motorrad Launches into New Year with Best January Ever

BMW Motorrad Launches into New Year with Best January Ever

After record sales last year (the fourth record year in a row), BMW Motorrad has started the new year with a big bump in sales. In January 2015, 15.2% more motorcycles and maxi scooters were sold to customers worldwide — 6,263 units versus 5,438 in January 2014. “Following the fourth record year in succession, 2015 is off to a very successful start for BMW Motorrad,” said Heiner Faust, BMW Motorrad Head of Sales and Marketing. “With 6,263 vehicles sold and a growth of 15.2% it is the best January in company history. Never before have we sold more motorcycles in the first month of the year than in January 2015. Our current model range is meeting a strong demand worldwide. Numerous innovative and emotional vehicles will be supplementing our product portfolio this coming season.”

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The updated S1000RR arrives this spring.

BMW Motorrad USA started the New Year with a healthy sales growth, reporting an increase of 11.8% in January with 661 motorcycles sold compared to the 591 sold in January 2014. The R1200GS Adventure was the best performing model in the month with 126 deliveries and, boosted by the launch of the new-for-2015 R1200R, helped drive growth of 61% in R-Series sales with 391 total boxers sold compared to 243 a year ago. The release of the all-new S1000RR also drove increased performance of S-Series models with sales up 6% with 110 units sold compared to 104 in January of 2014.

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The R1200GS Adventure was the most popular motorcycle in the US in January.

BMW Motorrad’s rollout of new models continues in 2015 which should help it reach more record sales. The new BMW S1000RR will be in dealerships this spring with increased engine output, a weight reduction and usability enhancements. Meanwhile, there are two new boxer models lined up for this season, the new BMW R1200R and the R1200RS, as well as an update to BMW Motorrad’s mid-range F800R. Finally, there’s the S1000XR: the fourth model in the four-cylinder sports-oriented S-series. It combines the qualities of the BMW’s GS, S and RT (off-road, sport and touring) models to create a whole new category of motorcycle for BMW, the Adventure Sport.

On the automobile side, 2015 has got off to a good start with sales up 7.0% compared with the same month last year. A total of 142,154 BMW, MINI and Rolls-Royce vehicles were delivered to customers in January, a new high for the month (prev. yr. 132,906). BMW sales were higher than any previous January: 124,561 BMW brand vehicles were delivered to customers, 6.3% up on the same month last year (117,178). Overall sales of MINI brand vehicles were also higher than ever before in January, with the brand achieving double-digit growth of 12.0% compared with the same period last year (17,373 / prev. yr. 15.510).

The BMW Group saw sales increase in almost all regions. Deliveries of BMW and MINI models in Asia were up 6.6% compared with January last year (54,188 / prev. yr. 50,841) with several markets contributing to the growth. Deliveries in Mainland China increased by 7.9% (40,081 / prev. yr. 37,137) while sales in South Korea rose 16.9% (4,045 / prev. yr. 3,460). In the Americas, a total of 27,450 BMW and MINI vehicles were delivered to customers (prev. yr. 25,977 / +5.7%). Sales in the USA totaled 22,209, an increase of 6.8% (prev. yr. 20,796). Sales in Brazil grew by a significant 18.5%, with a total of 1,139 customer deliveries (prev. yr. 961).

The positive growth seen in Europe in 2014 continues into January, with the region posting sales up 8.5% on the same month last year. A total of 55,676 new BMW and MINI vehicles were delivered to customers in the region in January (prev. yr. 51,333). Double-digit growth was recorded in a number of markets. Sales in Scandinavia were up 11.5% compared with January last year with a total of 3,300 vehicles delivered to customers (prev. yr. 2,959). Similar sales growth was seen in the Netherlands, where 1,820 vehicles were sold in January (prev. yr. 1,639 / +11.0%). Positive growth was also achieved in the BMW Group’s home market in Germany, where 19,396 new BMW and MINI vehicles were registered (prev. yr. 18,760 / +3.4%).

BMW Group sales in January 2015 at a glance

  In January 2015 Compared to previous year
BMW Group Automobiles 142,154 +7.0%
BMW 124,561 +6.3%
MINI 17,373 +12.0%
BMW Motorrad 6,263 +15.2%

 

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