It’s another February sales record for BMW Motorrad — its fifth record February in a row and its highest February ever. Worldwide sales of BMW motorcycles and maxi scooters increased 13.5% to 9,195 in February 2015 (previous year: 8,098). That pushes global sales up 14.2% to 15,458 vehicles (previous year: 13,536) for the first two months of 2015. “The main drivers of this success are the continuing high demand for the models we launched in 2014 and the new models of the current season,” said Heiner Faust, BMW Motorrad Head of Sales and Marketing. “This spring will again see five new motorcycle launches.”
Those models include the new 2015 BMW S1000RR which has been revised for greater “usability” while being 8.8 pounds (4 kg) lighter and adding six extra horsepower. For boxer fans, the completely new 2015 R1200R roadster is here while the return of an RS boxer to the U.S., with the arrival of the 2016 R1200RS, is expected in the second quarter. An updated second generation 2015 F800R will help mid-class segment sales this spring as well. The new 2016 S1000XR will arrive in late spring moving BMW Motorrad into a new segment, “Adventure Sport,” combining the qualities of the BMW Motorrad GS, Touring and Sports models.
In the USA, bad weather took its toll on motorcycle sales. BMW Motorrad USA saw a sales decline of 12% to 823 in February compared to 935 sales in February 2014. The R1200GS Adventure was the best performing model in the month with 142 deliveries, supported by growth from the R1200GS, up 11% with sales of 113 units compared to 102 in February 2014.
The BMW Group achieved its best-ever February sales result with 151,952 BMW, MINI and Rolls-Royce brand vehicles delivered worldwide (prev. yr. 141,207/ +7.6%). A record number of 294,112 (prev. yr. 274,113) automobiles have been delivered to customers since the start of the year – an increase of 7.3% compared with the same period last year. The BMW brand enjoyed its best ever February with 131,416 vehicles delivered to customers worldwide, an increase of 5.2% (prev. yr. 124,952). Year-to-date sales rose 5.7% compared with the same period last year, totaling 255,981 (prev. yr. 242,130). Following the model change last year, the MINI brand saw sales rise 27.1% to total 20,303 (prev. yr. 15,976). 2015 has seen the best start to the year in the brand’s history with a total of 37,678 MINIs delivered to customers in the first two months, an increase of 19.7% compared to the same period last year (31,486).
Globally, the BMW Group achieved higher sales in all regions compared with February last year. Year-to-date figures are also up around the world, in line with the corporate strategy of balanced growth worldwide. Deliveries of BMW and MINI models in Europe increased by 7.0% in February, totaling 64,685 (prev. yr. 60,435). Sales for the first two months of the year were up 7.7% (120,365 / prev. yr. 111,768). Growth was achieved in all European markets with particularly strong results in a number of countries. The German market saw registrations in February increase by 13.3% compared with the same month last year (20,660 / prev. yr. 18,229) while sales in Italy rose 8.4% to total 6,055 in the month (prev. yr. 5,588). Great Britain continues to see strong sales growth with a total of 6,341 BMW and MINIs delivered to customers (prev. yr. 5,980 / +6.0%).
BMW and MINI sales in the Americas continued their strong start to the year with sales in the region up 13.8% in February (34,698 / prev. yr. 30,490). Sales for the year-to-date are up 10.1% with a total of 62,150 vehicles delivered so far in 2015 (prev. yr. 56,467). North America was the region’s biggest growth driver: deliveries of BMW and MINI vehicles in February totalled 28,921 in the USA (prev. yr. 24,476 / +18.2%) with a similar increase seen in Canada, where 2,692 vehicles were delivered to customers (prev. yr. 2,295 / +17.3%).
Customer deliveries in Asia are also higher than the same period last year with February sales in the region 4.1% up on last year (47,154 / prev. yr. 45,292) and year-to-date sales increasing by 5.4% (101,342 / prev. yr. 96,133). BMW and MINI sales in Mainland China totalled 31,089 in February, an increase of 2.7% on the same month last year (30,281) while sales in South Korea rose 22.0% to total 4,191 ( prev. yr. 3,435).
BMW Group sales in/up to February 2015 at a glance
|In February 2015||Compared with
|BMW Group Automobiles||151,952||+7.6%||294,112||+7.3%|