Best Quarter of Sales in BMW Motorrad’s History

Best Quarter of Sales in BMW Motorrad’s History

In the first three months of this year, BMW Motorrad achieved its best quarterly sales figures of all time. Through March, sales increased 9.2% to 31,370 vehicles (previous year: 28,719 units). In the month of March alone, BMW Motorrad delivered 15,912 motorcycles and maxi scooters worldwide (previous year: 15,183 units) amounting to a 4.8% growth in sales.

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The R1200GS remains tops in BMW motorcycle global sales.
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The BMW R1200RT was the most popular in the USA, however.

BMW Motorrad USA sales grew by 3.0% in March with 1,614 motorcycles sold compared to the 1,567 sold in March 2014. The R1200RT was the best selling model in the month, up 12.7% over 2014 with 186 deliveries compared to 165 the year before. S-Series models were boosted by the arrival of the new S1000RR which posted growth of 39.1% with sales of 302 units compared to 217 this time last year while the recently introduced F800R helped F-Series models outperform 2014, growing 27.8% with 312 deliveries compared to 244 in March 2014.

“BMW Motorrad has started into the new 2015 motorcycle season with the best first quarterly sales of all time,” said Heiner Faust, BMW Motorrad Head of Sales and Marketing. “We are reaching more and more customers all over the world with our highly emotional brand and our attractive, sporty bikes. In the first three months we recorded growth in nearly all sales regions. Germany still remains our strongest single market. Selling 5,369 vehicles as per March we increased sales here by 12% as compared to the previous year.”

This is followed by the USA (3,229 units), France (3,155 units), Italy (2,936 units) and Great Britain (1,746 units). The first quarter in some southern European countries saw considerable growth including Portugal (+46%) and Spain (+24%). In the Asian markets too, demand has developed positively.

The BMW Motorrad sales charts worldwide are still led by the R1200GS travel enduro and its sister model, the R1200GS Adventure. More than 10,000 units have already been delivered to customers this year worldwide. Third place goes to the R1200RT, of which 2,681 were sold. After only being on sale for a few weeks the new S1000RR already holds fourth place. The fourth generation of the BMW superbike got off to an excellent start selling 2,574 units.

“We continue to remain on a course of growth and are aiming at surpassing the record results achieved in 2014 again,” concluded Heiner Faust.

For the BMW Group, March deliveries reached a new high contributing to the company’s best ever first quarter sales figures. Around the world, a total of 232,556 BMW, MINI and Rolls-Royce vehicles were sold in March, up 9.2% on the previous year. In the first three months of 2015, the BMW Group achieved a sales increase of 8.1% with 526,669 vehicles delivered to customers.

A total of 195,593 BMW brand vehicles were delivered to customers in March, a new high for the month (+5.1%). It’s also been the best ever first quarter for the brand with a total of 451,576 vehicles sold around the world, an increase of 5.4% on the same period last year. More than 2,600 electric BMW i vehicles were sold in March. Sales of the BMW i3 were higher than in any previous month, with a total of 2,067 delivered to customers, and demand for the BMW i8 – the newly crowned World Green Car of the Year – remains very strong.

Sales of MINI brand vehicles saw a significant increase compared to March last year, when sales were affected by the core model changeover. In March 2015, MINI deliveries rose 38.9% to total 36,635 with sales in the first three months of the year climbing to 74,312, an increase of 28.4% on the same period last year.

Rolls-Royce Motor Cars delivered 781 cars to customers so far this year (-12.9%). BMW said it expected the drop in sales as last year’s sales were helped by the introduction of the popular Wraith model. They are also experiencing difficult luxury market conditions in China which added to first quarter challenges.

In Europe, deliveries of BMW and MINI models rose by 11.8% in March, with 114,290 vehicles sold. The first quarter also saw a solid increase in sales with deliveries up 9.6% to 234,658. Almost all European markets increased sales year-on-year with March once again seeing double-digit growth in many countries. Deliveries of BMW and MINI models in Great Britain – the BMW Group’s fourth biggest market – totaled 37,872, a significant 19.9% increase on the same month last year. Similarly strong growth of 20.0% was achieved in France, where 8,056 MINI and BMW vehicles were delivered to customers.

The strong start to the year seen in the Americas continued in March with BMW and MINI sales increasing by 9.8% to total 47,362. The first quarter was strong with 109,510 vehicles delivered in total, an increase of 9.9% compared with the same period last year. North America continues to be the region’s biggest growth driver with March sales of BMW and MINI vehicles totaling 40,139 in the USA (+12.2%) and deliveries in Canada increasing by 2.2% to total 3,125.

Asia also saw steady growth in March with deliveries in the region totalling 64,988, an increase of 4.8% compared with the same month last year. Sales also rose in the first quarter as a whole with 166,330 BMW and MINI vehicles delivered to customers, up 5.2% on the same period in 2014. In March, sales in Mainland China grew by 8.1% to total 43,824, while South Korea saw deliveries rise by 17.6% to 4,340.

 

BMW Group sales in/up to March 2015 at a glance

  In March 2015 Compared with
previous year
Cumulative to
March 2015
Compared with
previous year
BMW Group Automobiles 232,556 +9.2% 526,669 +8.1%
BMW 195,593 +5.1% 451,576 +5.4%
MINI 36,635 +38.9 74,312 +28.4%
Rolls-Royce 328 -18.0% 781 -12.9%
BMW Motorrad 15,912 +4.8% 31,370 +9.2%

 

 

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