BMW Motorrad Sales Up 15.2% in August 2015

BMW Motorrad Sales Up 15.2% in August 2015

Sales of BMW Motorrad motorcycles and maxi-scooters continue to show excellent momentum. A total of 8,737 units were sold in August, an increase of 15.2% compared with the same month last year. In the first eight months of the year, 101,323 customers took delivery of a BMW Motorrad vehicle, the first time the brand has sold over 100,000 units by this point in the year and up 12.3% on the same period last year.

S1000RR-2015-146
BMW S1000RR

BMW Motorrad USA posted their best August ever with 1,338 BMW motorcycles sold. That’s 21.5% above the 1,101 motorcycles sold in August 2014. The S1000RR was the best selling model in August with 192 units sold (+43%) and, in combination with the recently introduced S1000XR Adventure Sport, helped grow S-Series model sales by 45% to 336 units compared to 231 in August of 2014. Boxer model sales, boosted by the arrival of the R1200RS, grew 74% with sales of 685 units compared to 394 this time last year.

The BMW Group achieved its best ever August sales result with deliveries of BMW, MINI and Rolls-Royce brand vehicles totalling 156,437 for the month, an increase of 7.2% compared with the same period last year. It’s also been the company’s best ever first eight months with year-to-date sales up 7.4% (1,429,390).

The BMW brand increased its global sales by 7.6% in August, with a total of 135,735 vehicles delivered to customers in the month. Sales for the year-to-date rose 5.5% to 1,215,298. August saw 20,471 customers around the world take delivery of a new MINI, an increase of 5.0% on the same month last year. Year-to-date sales climbed 20.6% to total 211,826. The brand has never previously sold so many vehicles in the first eight months of the year.

All major global regions have achieved growth in August and the year-to-date, in line with the BMW Group’s strategy of balanced global sales. Europe has seen considerable momentum so far in 2015, with BMW and MINI combined sales up 10.5% on the same period last year (622,625). The BMW Group’s fourth biggest market, Great Britain, continues to achieve considerable sales growth with 131,608 vehicles delivered to customers so far this year, an increase of 14.4%. Many other markets also achieved double-digit growth. Customer deliveries in France, for example, are up 20.9% (48,959). Many southern European markets are posting considerable growth in sales. Portugal is just one example — customer deliveries so far this year have increased 26.4% to total 9,423.

Sales in the Americas continue to achieve solid growth; a total of 321,375 BMW and MINI vehicles have been delivered to customers in the region so far this year, an increase of 7.4%. In the USA, sales in the first eight months of 2015 totalled 263,908, up 7.3%. Customer deliveries in Canada over the same period rose 11.8% (27,094) while sales in Mexico climbed 18.7% (11,013).

Deliveries of BMW and MINI vehicles in Asia in the year-to-date increased by 3.8% compared with the same period last year, totalling 440,908. For the first time ever, Mainland China achieved sales of over 300,000 in the first eight months of the year with deliveries up 0.9% to 301,529. Meanwhile the biggest growth drivers in the region remain Japan and South Korea. Deliveries in Japan climbed 11.3% in the year-to-date (42,920) while sales in South Korea saw even stronger growth of 20.7% (35,671).

BMW Group sales in/up to August 2015 at a glance

  In August 2015 Compared with
previous year
Up to/including
August 2015
Compared with
previous year
BMW Group Automobiles 156,437 +7.2% 1,429,390 +7.4%
BMW 135,735 +7.6% 1,215,298 +5.5%
MINI 20,471 +5.0% 211,826 +20.6%
BMW Motorrad 8,737 +15.2% 101,323 +12.3%

New Vehicle Sales BMW of North America, LLC, August 2015

  Aug.
2015
Aug.
2014
% YTD Aug.
2015
YTD Aug.
2014
%
BMW brand
27,755 27,213 2.0 223,348 211,004 5.9
BMW passenger cars 21,929 21,321 2.9 158,833 153,350 3.6
BMW light trucks 5,826 5,892 -1.1 64,515 57,654 11.9
MINI brand
5,109 5,006 2.1 40,560 34,969 16.0 
TOTAL Group
32,864 32,219 2.0  263,908 245,973 7.3 

Motorcycle Sales BMW of North America, LLC, August 2015

Aug.
2015
Aug.
2014
% YTD Aug.
2015
YTD Aug. 2014 %
BMW Motorcycles 1,338 1,101 21.5 12,037 10,750 12.0

 

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