The BMW Group has set new motorcycle segment targets for the future. By introducing additional models and entering new markets, the company aims to win new customers worldwide and increase deliveries of motorized two-wheel vehicles to 200,000 units by 2020. They expect to see business growth in Asia and Latin America, offer new premium motorcycles in the under-500cc segment as well as smaller scooters for “urban mobility,” extend their current model offensive and increase their dealer network.
“We want to sustain our profitable growth in the motorcycles segment over the coming years and make a lasting contribution to the success of the BMW Group,” commented Peter Schwarzenbauer, member of the Board of Management of BMW AG, responsible for MINI, BMW Motorrad, Rolls-Royce and Aftersales. “To achieve this, BMW Motorrad will develop its business with new products and expansion in growth markets.”
Entry into the segment below 500cc will lay the foundation for growth, starting with the premiere of the new BMW G310R today. The compact, agile, one-cylinder motorcycle has been specially designed for the growing Asian and South American markets, as well as Europe.
“With the BMW G310R, BMW Motorrad is bringing a genuine premium offering to the segment below 500cc,” said Stephan Schaller, head of BMW Motorrad. “We will also be expanding our urban mobility offering in this class – including bikes with electric drive trains.”
Regardless of the expansion into new segments, BMW Motorrad’s core business in the premium, over 500cc segment will remain. The company is market leader in 26 countries and delivered more than 121,622 (+11.5% year-on-year) vehicles to customers worldwide through the end of October of this year. This means BMW has almost reached last year’s record sales level (123,495 units) after just ten months.
The BMW R nineT launched in 2014 is an important part of this growth, with more than 8,600 units already delivered this year. BMW Motorrad will build on the success of its classic models with the BMW R nineT Scrambler derivative, which will celebrate its premiere at the EICMA motorcycle show on November 17. “With the countless possibilities for individualization offered by the BMW RnineT and the BMW R nineT Scrambler, we see tremendous potential in the US market, in particular,” said Schaller.
BMW Motorrad says it will increase its retail network to keep pace with the planned global expansion. By 2020, the number of dealerships worldwide will increase to 1,500 from over 1,100 today.