Strong Sales for BMW Motorrad in October

Strong Sales for BMW Motorrad in October

The strong sales momentum at BMW Motorrad continued in October with a total of 9,211 units sold in the month, an increase of 4.3% compared to the same month last year. In the first ten months of the year, 121,622 customers around the world took delivery of a BMW Motorrad vehicle, up 11.5% on the same period last year.

BMW Motorrad USA had 1,170 sales, its second-best October and only 45 units short of the record 1,215 motorcycles sold in October 2014. The R1200GS Adventure was the top performing model with 208 units (+32%) sold, and in combination with 201 sales of the R1200GS (+42%), helped grow R-Series model retails by 5% to 677 units compared to 646 in October of last year. S-Series sales, boosted by the arrival of fresh model year 2016 inventory, also grew by 16% with 234 deliveries compared to 201 this time last year.

S1000RR-2015-147
BMW S1000RR

Sales of BMW, MINI and Rolls-Royce brand automobiles totaled 191,651 for the month, an increase of 4.0% compared with the same period last year. In the first ten months of the year, total sales of BMW Group vehicles increased by 7.1% (1,836,464). BMW brand sales increased by 6.3% in October, with a total of 164,915 vehicles sold to customers in the month. Deliveries in the first ten months of the year rose 5.8% compared to the same period last year, with a total of 1,560,697 BMW brand vehicles sold. Sales of the MINI brand continue to grow year-on-year, with a total of 272,819 vehicles delivered to customers around the world in the first ten months, an increase of 15.4%.

Once again, the BMW Group achieved sales growth in all major sales regions both in October and in the year-to-date, following the company’s strategy of balanced global sales. With a range of markets in the region continuing to show double-digit growth, Europe is providing strong momentum in the year-to-date. With deliveries in the region totaling 816,220, BMW and MINI combined sales are up 10.1% on the same period last year. Great Britain, the BMW Group’s fourth biggest market, is maintaining strong sales growth with 189,967 vehicles delivered to customers so far this year, an increase of 14.5%. Many other markets also achieved double-digit growth, especially in southern Europe. Customer deliveries in Italy, for example, are up 12.1% in the first ten months (57,889), with sales in Portugal up 25.5% (12,130).

Sales volume in the Americas continues to increase steadily; a total of 402,276 BMW and MINI vehicles have been delivered to customers in the region so far this year, an increase of 5.6%. In the USA, sales in the first ten months of 2015 totalled 328,456, up 5.4%. Customer deliveries in Canada over the same period rose 10.0% (34,937) while Mexico achieved a sales increase of 18.7% (14,148).

The first ten months of the year have also seen more BMW and MINI vehicles delivered in Asia than ever before, with sales of 561,124, up 4.4% compared with the same period last year. Sales in mainland China grew 2.3% in the year-to-date, with a total of 384,176 BMW and MINI vehicles delivered to customers. Deliveries in South Korea continue to show double-digit growth with 44,567 vehicles sold so far this year, up 17.5%. Deliveries in Japan climbed 9.7% in the year-to-date (55,416).

 

BMW Group sales in/up to October 2015 at a glance

  In October 2015 Compared with 

previous year

Up to/including 

October 2015

Compared with 

previous year

BMW Group Automobiles 191,651 +4.0% 1,836,464 +7.1%
BMW 164,915 +6.3% 1,560,697 +5.8%
MINI 26,392 -8.5% 272,819 +15.4%
BMW Motorrad 9,211 +4.3% 121,622 +11.5%

 

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