The BMW Group’s BMW, MINI, Rolls-Royce and BMW Motorrad brands have been recognized for outstanding design by winning recent iF design, Good Design and Festival Automobile International awards. In the iF design award 2016, BMW Group Design picked up 10 prizes mostly in the “Product” category with the exceptions being the MINI AR Glasses 2014 and the BMW 3.0 CSL Hommage R. The latter, a concept study, took the honors in the “Professional Concept” discipline and the data glasses was bestowed with “gold,” the highest hallmark of quality. The iF gold awards were presented on February 26, 2016 in a ceremony attended by over 1,500 guests as part of the iF design awards night at BMW Welt in Munich.
BMW Motorrad was the recipient of one of these highly regarded awards for the new BMW R nineT Scrambler, stating it brings together pure proportions and high-quality materials into an engaging, non-conformist character. Details such as the stripped-back, modern interpretation of characteristic scrambler elements are compelling, and the high level of workmanship evident in the bike’s individual components sets new standards in the segment.
Other awarded products include the BMW 7 Series. The sixth generation of the sedan boasts numerous technical innovations, such as BMW gesture control, the Ambient Air package with air ionisation and fragrancing, BMW Laserlight and remote-controlled parking. The BMW X1 with rear-wheel drive handing using a front-drive architecture results in a significantly better proportioned vehicle and offers more space while driving exactly how you would expect a BMW to. The new BMW M6 GT3 will power the BMW Group into the 2016 season in motor sport. Its powerful stance on the road, large air intakes, impressive rear wing, rigorous application of lightweight construction techniques, bucket seats and driver-focused cockpit provide undeniable evidence of its racing genes. The compact BMW M2, which combines exceptional performance, precision and agility of M Automobiles with hallmark BMW styling.
The new MINI Clubman, meanwhile, was victorious on two fronts. Its assured, elegant and noticeably more mature character put forward a compelling case to the jurors of the iF design award, and the Festival Automobile International in Paris presented the MINI Clubman with the “Grand Prix du Plus Bel Interieur de l’Année 2015” for the vehicle with the best interior of 2015. The MINI Clubman’s cabin engages in a skilful collage of understated elegance and creative extrovert appeal. At the heart of the interior is the ultra-wide instrument panel with cockpit facia frame, which almost appears to be floating. It is complemented by atmospheric lighting, high-quality decorative trim strips and intriguing hidden details revealed by the interior on second glance – such as the exclusively designed tartan pattern adorning various materials in the numerous cubbies and storage facilities. The coveted “Grand Prix” awarded by the Festival Automobile International was presented to Oliver Sieghart, Head of Interior Design MINI, in Paris in January.
The design of the MINI Convertible also attracted praise for high-quality interior materials which also enhanced comfort levels – an optional highlight of which is the unparalleled black fabric roof with titanium grey Union Jack design woven into it. The roof can be retracted in just 18 seconds, creating a combination of the driving fun for which MINI is renowned and an intense open-top motoring experience.
Inspired by the legendary Rolls-Royce Silver Dawn from the early 1950s, the Rolls-Royce Dawn represents a highly contemporary homage to the exhilarating sense of boundless freedom. Shunning compromise in its entirety, the open-top Dawn stirs comfort, elegance and refinement into a flawless blend and offers a whole new dimension in lightness and relaxation, coupled with supreme dynamics – and no restriction to on-board space.
BMW Group Design received seven Good Design Awards, the world’s oldest design prize. For over 65 years now, its international jury has been recognizing exceptionally innovative, visionary products, concepts and ideas dreamed up by designers and manufacturers which go beyond the horizons of everyday product design. The BMW Group winners were all presented with awards in the “Transportation” discipline, and the MINI AR Glasses 2014 also enjoyed more success here.
The jury presented three of the seven awards 2015 to BMW Motorrad. First up was the BMW C evolution, which represents a nod to a new age in urban mobility on two wheels: dynamic, electric, emission-free. Its award-winning design showcases the design DNA of BMW Motorrad, a striking front end and dynamic proportions leading the way into the world of zero-emission everyday mobility amid the hustle and bustle of the urban jungle.
The BMW Motorrad Concept 101 moves into a sphere that goes beyond mere horsepower and acceleration figures, summing up a new touring philosophy full of power and tranquillity. The flow of the lines from the front to the rear embodies the majestic riding experience, and elaborately modeled surfaces shape an athletic body. The paint finish with manually applied line marking and the exclusive combination of brushed aluminium, semi-matt carbon, dark wood and exquisite leather lend the Concept 101 a particularly exclusive style.
The third motorcycle to win an award was the BMW S1000XR. Its overall appearance displays its universal qualities and broad spread of possible uses. Tried-and-tested solutions from the touring and GS sectors combine with sporting elements to create a presence never before seen in a BMW Motorrad machine. The short, slim rear provides a visual showcase for the agility of the BMW S1000XR. And the distinctively contrasting and sculptural surface design underlines the bike’s dynamic appearance.
The list of other BMW Group winners includes the MINI 5-door. A car built for individualists, it whisks the legendary forms of the classic Mini from 1959 into the present day and takes to the stage with greater presence and maturity than ever. The BMW X6 boasts an even more potent design presence and enhanced sporting ability, not to mention luxurious interior design and innovative equipment features. The BMW X4 combines a coupe-like silhouette with the familiar broad shoulders and powerful stance of an X model. Inside, the SAV (Sports Activity Vehicle) impresses with leather upholstery (complete with eye-catching contrast stitching), two-tone ambient lighting and beautifully rich surround sound.
The superb design of the BMW 3.0 CSL Hommage was also lauded, the BMW design team using intelligent lightweight construction and modern materials to bring the character of the BMW 3.0 CSL into the 21st century and showing the iconic 1970s BMW coupe in a new and exciting guise.