The BMW Group will open its own motorcycle production facility in Manaus, Brazil at the end of 2016. They already plan to produce more than 10,000 BMW motorcycles there in 2017 for the Brazilian market and expect a significant increase in sales volume there through the local assembly of the new BMW G310R. This Manaus plant will create about 170 jobs.
In addition to the entry-level, below-500cc motorcycle, BMW will manufacturer a further eight unspecified models in Manaus. The new site replaces a previous contract manufacturing agreement with Dafra Motos, also in Manaus, which began in 2009 and ends this summer.
Brazil is a strategically important motorcycle market for the BMW Group. With the new factory, BMW Motorrad is expanding its commitment in the growing market of Brazil. “With our global growth strategy we are opening up emerging markets such as Brazil. The G310R plays a key role in winning over new enthusiastic target groups for BMW Motorrad,” says Stephan Schaller, General Director of BMW Motorrad.
Currently, BMW Motorrad is the market leader in the premium over-500cc segment in 27 countries. They plan additional growth by continuing to update models and significantly expand its worldwide sales network. The 2020 target is to increase sales to 200,000 units per year (BMW Motorrad sold 136,963 units in 2015). The commitment is to build in existing markets and open up, especially in Asia and South America, new markets. Another focus is on urban mobility.
The BMW Group Plant Berlin will take on the lead plant function for establishing the new motorcycle production plant in Manaus. “At the BMW Group we place emphasis on international manufacturing sites in order to reinforce our market position further. With the start of production in Manaus, the BMW Group Plant Berlin is looking forward to supporting the international production network and the colleagues there.