BMW Motorrad Continues Sharp Sales Decline in North America but Increases Globally in May

BMW Motorrad Continues Sharp Sales Decline in North America but Increases Globally in May

Worldwide sales continue to grow for BMW Motorrad, which saw motorcycle and maxi-scooter deliveries increase 1.2% in May 2016 compared to same month last year. Year-to-date figures show an increase of 4.5% to 65,761 units. BMW Motorrad USA, however, have had sales drop, year-over-year, for four out of the first five months. In May 2016, just 1,221 motorcycles were sold, which is a 40.0% decrease from the 2,034 sold in May 2015. For the year, USA sales have totaled 5,641 which is a 17.3% decrease from the 6,821 sold in the first five months of 2015. BMW Motorrad Canada sales have decreased for three out of the first five months — May sales of 245 units were a 7.6% drop compared to May, 2015. With strong sales in February and March, however, year-to-date sales are still positive — +5.9% with 876 units sold.

2016 BMW R1200RS
New models such as the 2016 BMW R1200RS aren’t boosting sales in North America.

On the automobile side, the BMW Group achieved its best-ever May in terms of sales with a total of 198,354 vehicles delivered to customers around the world, an increase of 5.3% on the same month last year. This continuing growth means the company’s automotive sales in the year-to-date are 5.0% higher than at the same point in the year in 2015, with a total of 935,288 vehicles sold globally so far this year.

Sales of BMW brand vehicles totalled 168,129 in May, an increase of 5.6% on the same month last year. In the year-to-date, sales are up 5.0% with a total of 797,457 vehicles delivered to customers around the world. MINI sales also grew in May with a total of 29,864 vehicles delivered worldwide, an increase of 3.6% on the same month last year. Year-to-date, MINI sales are up 5.2% to total 136,617 in the first five months.

In Europe, combined monthly sales of BMW and MINI totalled 91,347 in May, up 11.9% compared with the same month last year. Sales in Germany increased 14.3% (21,829), while a total of 7,218 MINI and BMW vehicles were delivered to customers in France (+12.3%) and a total of 7,005 vehicles were sold in Italy (+16.0%). Overall year-to-date sales for BMW and MINI in Europe total 432,545, an increase of 10.3%.

Asia also saw steady growth in BMW and MINI sales last month with a total of 58,725 vehicles delivered to customers in May (+6.3%). The region’s biggest market, mainland China, achieved a 7.1% increase compared to the same month last year, with a total of 40,123 vehicles sold. Monthly sales in South Korea grew 14.4%, with a total of 5,250 vehicles sold, while customer deliveries in Japan increased 5.2% to total 5,264 in the month. In the first five months of the year, a total of 293,188 BMW and MINI vehicles were sold in Asia, an increase of 6.2% compared to the same period last year.

Sales of BMW and MINI in the Americas decreased 7.3% in May compared with the same month last year, with a total of 42,066 vehicles delivered to customers in the region. May sales in the USA are down 8.8% (33,612). Year-to-date sales of BMW and MINI vehicles in the Americas region total 180,099 which is down 7.9% compared with the same period last year.

BMW Group sales in / ytd May 2016 at a glance

  In May 2016 Compared with
previous year
YTD 05/2016 Compared with
previous year
BMW Group Automobiles 198,354 +5.3% 935,288 +5.0%
BMW 168,129 +5.6% 797,457 +5.0%
MINI 29,864 +3.6% 136,617 +5.2%
BMW Motorrad 15,180 +1.2% 65,761 +4.5%

 

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