BMW Motorrad’s Best First Half of Year in History

BMW Motorrad’s Best First Half of Year in History

For the fourth time in a row, BMW Motorrad has set a new record for sales for the first half of a year. A total of 80,754 motorcycles and maxi scooters were supplied to customers worldwide through June 2016 (prev. yr.: 78,418 units). This is an increase of 3.0% and it’s the first time BMW Motorrad was able to sell more than 80,000 vehicles in the first six-months of a year. This six-month record came despite a 3.2% drop in worldwide June sales—14,993 units sold in June 2016 versus 15,490 in June 2015.

BMW-R1200GS
The BMW R1200GS remains BMW’s best selling bike worldwide.

BMW Motorrad Head of Sales and Marketing Heiner Faust remarked, “As of June 2016 we were able to set our fourth six-month record in succession, at the same time supplying more than 80,000 motorcycles and maxi scooters to our customers by the middle of a year. Based on this positive development we will now strive to achieve another sales record for the year as a whole.”

The strongest growth stimuli are mainly coming from the major European motorcycle markets of Spain (+22.6 %), Italy (+6.9 %) and France (+5.6 %). The smaller markets of South Eastern Europe also saw growth. The Chinese market in particular is continuing to show considerable growth potential for BMW Motorrad. As compared to the equivalent period of the previous year, sales increased by 74.3 % to 2,388 units. Sales in Thailand (+62.6 %) and Japan (+10.4 %) were also well above the previous year.

Germany remains the traditionally largest market for BMW Motorrad. With 13,792 (+2.0%) units sold BMW Motorrad is the overall market leader. In the relevant segment over 500cc capacity, BMW Motorrad also leads markets in Spain, Austria, Belgium, the Netherlands, Russia, Brazil and South Africa.

BMW Motorrad Canada reported June sales of 250 units, marking a decrease of 20.4% compared to June, 2015. Year-to-date, the brand has sold 1,126 units resulting in a decrease of 1.31% for the same period last year. BMW Motorrad USA, which had reported year-over-year declines in four of the first five months of the year, did not release motorcycle sales figures for June.

The world’s most popular travel enduro, the R1200GS, remains the top-selling BMW Motorrad model globally. Now in its fourth year of sales, supplies increased as compared to the previous year by 3.8 % to 14,630 vehicles. Demand for its sibling, the R1200GS Adventure, has likewise continued to increase in what is now its third year of sales. 11,732 (+12.5 %) units were supplied in the first six months of the year. A total of 44.5 % of all boxer GS motorcycles were ordered in the Adventure variant this year.

BMW S1000XR
The BMW S1000XR is now BMW’s third best selling bike. Only the R1200GS and R1200GS Adventure are sold more.

In third and fourth position are the sport adventure S1000XR (5,480 units) and the supersports S1000RR (5,291 units) — both of them powered by BMW’s high-performance four-cylinder BMW engine.

The touring R1200RT (5,123 units) follows in fifth place, then the customizable R nineT (4.629 units) in sixth place. Now enjoying a cult status, this classic boxer motorcycle has far surpassed expectations in terms of its sales figures.

Demand for the C650 maxi scooter is also well above the previous year. Through June, 5,259 units (+73.2 %) were sold of the new edition of the two premium scooters. In addition to this, 447 BMW C evolution electric scooters were supplied in the same period (+1.4 %).

As Heiner Faust says, “In spite of a much tougher competitive environment, our two top-sellers, the R1200GS and GS Adventure, are asserting themselves very impressively on the market. All other new models of the last two years are also contributing to sales success. Our sporty S models S1000XR and S1000RR have made it to third and fourth position in our sales ranking. And the C650 maxi scooter — launched at the turn of the year — is going down extremely well with our customers. Nonetheless, trade is being solidly supported by our attractive model portfolio as a whole.”

In the second half of the year, BMW Motorrad expects the sound level of demand for current BMW products to continue. At the same time, additional stimuli will be provided by the second model of the BMW “Heritage” line, the new R nineT Scrambler (market launch in September 2016), the new G310R (market launch in October 2016), and attractive model facelifts in the boxer and F series.

Sales of four-wheelers at the BMW Group set a new June record with a total of 227,849 vehicles delivered to customers around the world, an increase of 9.1% on the same month last year. This latest record month means that the company has achieved its best ever first half-year sales: year-to-date deliveries are 5.8% up on the same period last year with a total of 1,163,139 vehicles sold.

A record total of 189,097 (+9.7%) BMW brand vehicles were delivered to customers in June, bringing year-to-date sales for the brand up to 986,557, an increase of 5.8% compared with the first six months of last year. MINI achieved its best-ever June with 38,282 (+6.3%) vehicles delivered to customers around the world. A total of 174,898 MINIs were sold in the first half of the year, an increase of 5.4% compared with the same period last year. Rolls-Royce Motor Cars announced the best ever June sales performance in the history of the company and very strong Q2 results, up 14.7% on the previous year.

In Europe, combined monthly sales of BMW and MINI totalled 110,303 in June, up 15.0% compared with the same month last year. Registrations in Germany increased 14.8% (32,775), while a total of 8,288 MINI and BMW vehicles were delivered to customers in France (+10.9%) and a total of 7,867 vehicles were sold in Italy (+19.8%). Overall year-to-date sales for BMW and MINI in Europe total 542,851, an increase of 11.2% and the first time more than half a million vehicles have been sold in the region in the first six months of the year.

Sales of BMW and MINI vehicles in Asia also saw strong growth last month with a total of 67,723 vehicles delivered to customers in June (+12.3%). The region’s biggest market, Mainland China, achieved a 12.8% increase compared to the same month last year, with a total of 45,300 vehicles sold. Monthly sales in Japan increased 12.6% to total 8,300 in the month. In the first six months of the year, a total of 360,910 BMW and MINI vehicles were sold in Asia, an increase of 7.3% compared to the same period last year.

Sales of BMW and MINI in the Americas decreased 8.4% in June compared with the same month last year, with a total of 42,425 vehicles delivered to customers in the region. Monthly sales in the USA are down 11.9% (33.769). Year-to-date sales of BMW and MINI vehicles in the Americas region total 222,524, which is down 8.0% compared with the same period last year.

 

BMW Group sales in / ytd June 2016 at a glance

  In June 2016 Compared with 

previous year

YTD 06/2016 Compared with 

previous year

BMW Group Automobiles 227,849 +9.1% 1,163,139 +5.8%
BMW 189,097 +9.7% 986,557 +5.8%
MINI 38,282 +6.3% 174,898 +5.4%
Rolls-Royce Motor Cars 470 +33.9% 1,684 -4.8%
BMW Motorrad 14,993 -3.2% 80,754 +3.0%

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